Business Plan – Final

In this research, we will look at the target market of Madrid Courtesy Company in large, that is, some of the cultures in Madrid city and some of the functions of our Non-Alcoholic Beverages. In addition, there are diverse aspects which define us; future, freedom, feelings, functions and finances. There are diverse aspects of marketing where skilled personnel will be employed to manage these online accounts. We will also look at the already established competitors who include Coke and Pepsi which have been in the limelight in producing nonalcoholic drinks globally with a share market of 35% and 26% respectively in the town.

Marketing Plan and Sales Strategy

Company’s Target Market

A target market symbolizes a group of potential clients to whom a given company wishes to sell its services and products to. The group similarly consists of detailed clienteles to which an organization directs its efforts in marketing. The target market of Madrid Courtesy Company is a single part of the entire market for the goods we offer. There are around 3.3 Million people who live in Madrid; and the whole metropolitan population amounting to 6.5 million. As the geographic center and capital of Spain, Madrid is a rather lively city which has intense intellectual, artistic, and cultural activities.

Madrid courtesy Company beverages offer high-end quality products that distinguish itself for the freshness, tropical taste, nutritional value, and energy booster properties that each juice bottle provides. This is because of its diverse culture. Many different cultures live in the city; including the Hispanics, Whites, African Americans, Asians and many others. These are cultures who are appreciating the quality of healthy drinks and foods. The fact that the company will be able to produce drinks that are free of preservatives and sugars will make it appreciated by many since these inclusions are of ill health to the consumers. The city is full of educated individuals who understand the meaning of a healthy living and would much appreciate drinks of this kind (Haider, et.al, 2019).

The youth age is also a major target for the market since they know the meaning of better and healthier drinks and food choices. They make up a better portion of the total population of the town which is about 78.2 % of the total population. This is the age bracket of (10-54) years. They are the future leaders of the town’s economy and are therefore able to influence the food and drink choices of the general population. Since the drinks also have energizing content, it can be used for fitness purposes. Therefore individuals who go for fitness exercise will be a major target market. These will include almost all age groups of the town’s population ranging from the old to the youths. Fitness companies will, therefore, be able to buy the drinks in bulk to make access easier for their customers in the places they will be working out. The drinks will also be able to provide healthy experience to people that have not been able to drink natural energy booster drinks at any time they desire (Baker, 2014). 

Message to Convey to Clients

For the target market of Madrid Courtesy Company, there are diverse aspects which define us; future, freedom, feelings, functions and finances. Our products have several positive functions that consist of a refreshing feeling that the consumer gets from drinking our product. The beverages are available in numerous flavors, at a cheap price when looking at the finances and looking in the future, we endeavor to add flavors. These flavors give our customers the freedom needed to enlighten their day, perform diverse functions due to the energy boost as well as make them feel relaxed.

Marketing Vehicles

To popularize the business to its intended customers, the business will use various marketing vehicles to acquire them. These will include both online techniques such as social media as well as getting into physical contact with the customers through the following methods; sponsoring events, exhibiting at trade shows attended by retailers, and so on. Since the world is also advancing technologically, the business will major mostly on the social media part (Boso, Cadogan & Story, 2015). Most of the people have access to social media be it Facebook or Twitter, Instagram or even YouTube. We will have accounts on these sites where we will be marketing our products. We will also create pages where customers will like them to get our daily feeds. Ads will also be used on these sites so that when one enters the sites, they will find our ads advertising about our products. Therefore, skilled personnel will be employed to manage these online accounts and website.

Company’s Market Competition

Here, a competitor is any entity or person who is a rival against the company. In this business, a company which is in a similar industry as Madrid Courtesy Company is the competition. Madrid Courtesy Company has several competitors in the market. This is one of the biggest risks it will encounter since drinks have been produced by major companies such as Coke and Pepsi and many other companies will be emerging from time to time due to the high demand in the market. The competitors of the company can be divided into two major groups. These are already established competitors and new entry competitors. The already established competitors include Coke and Pepsi which have been in the limelight in producing nonalcoholic drinks globally with a market share of 35% and 26% respectively in the town. Another established competitor is also Red Bull which is well-known for its production of energy drinks. These companies have grown their roots to capture their customers globally. To rise to their level, the business will have to major on its production of good quality drinks and also use well-established marketing techniques which can aid in popularizing the products with the intended customers. Emerging competitors will also be handled by sticking to the plan of quality production. To attract more customers, we will also reduce our price. People tend to opt for a cheaper product, and this will be an added advantage for us. The relative price for drinks ranges from $4.95 to $7.00 (Berger, 2014) while our price will be ranging from $2.79 to 2.99 for 8oz bottle depending on the sales location.

References

Baker, M. J. (2014). Marketing strategy and management. Palgrave Macmillan.

Berger, R. (2014). Sales excellence opens up new revenue and profit potential and wards off commoditization| Operations Strategy| Functional know-how| Expertise| Roland Berger. Baker, M. J. (2014). Marketing strategy and management. Palgrave Macmillan.

Boso, N., Cadogan, J. W., & Story, V. M. (2015). Do Coordination Flexibility and Market Orientation Leverage Entrepreneurial Strategy to Predict Export Sales Performance? In The Sustainable Global Marketplace (pp. 125-125). Springer International Publishing.

Haider, A. A., Zafar, A., Khalid, A., Majid, A., Abdullah, M. A., & Sarwar, M. B. (2019). Marketing Management.