Assignment 4: Final Business Plan

NAME

INSTRUCTOR

TARGET MARKET SEGMENT

August 01, 2019

Primary target market segment

The primary target market segment for my cleaning services business is high-income families. Owens Cleaning Services will target wealthy families. There are several reasons for choosing high-income families. First of all, they will be willing and able to pay for the high-quality cleaning services that we will provide. Owens cleaning services will offer trustworthy services. A high level of professionalism will also be observed. High-income families appreciate quality work and are willing to pay for it. The first group of income families is affluent in which one spouse is working and the other one does not work but prefers leisure activities such as partying and golfing to doing the cleaning. Although the non-working spouse could do the work, he/she does not enjoy it but has the money to hire professional cleaning services. The other families are whereby both spouses are working and do not normally get the time to clean their houses. The other reasons for choosing high-income families is that they would appreciate the high-quality services we provide and are easy to do business with.

Secondary target market segment

The secondary target market segment will be college students. The reasons for choosing college students or apartments is that college students are normally busy with their studies and homework most of their time. Secondly, college students tend to be lazy and dislike activities such as cleaning their college apartments. The third reason is that college student's love discounts and our cleaning services business is ready to offer various discounts to them. Once the business grows, it will be able to offer discounts for students to provide them with cleaning services. Another reason for selecting college apartments is that they have a lot of students who will provide a market for the cleaning services business. A large number of students will make it possible to offer discounts.

REFERENCES

Brown, L. G. (2014). Convenience in services marketing. Journal of Services Marketing, 4(1), 53-59.

Doyle, P., & Saunders, J. (2015). Market segmentation and positioning in specialized industrial markets. Journal of Marketing, 49(2), 24-32.