Amur - marketing

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HND in Business

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Lecturer: N Lakmal Hettiarachchi

LO2 Compare ways in which organisations use elements of the marketing mix (7Ps) to achieve overall business objectives

Introduction about the company:

Name/Locations/Products/brands/company history/your position/Competitor i.e Crowne Plaza Muscat, Grand Hyatt Muscat ect…

Introduction to the Marketing plan:

SOSTAC elements

Marketing Mix :

Brief explanation of each of 7Ps.

Identify Bvlgari Hotels and Resorts provide a service.

Refer to service characters

Identify core products/extended products and Augmented Product at Bvlgari Hotels and Resorts

Brief explanation of steps: New Product Development (NDP) at Bvlgari Hotels and Resorts referring to a new hotel establishment in Oman.

C4s in deciding price at Bvlgari Hotels and Resorts:

Select a best pricing method for Bvlgari Hotels and Resorts comparing competitors pricing.

Select a pricing strategy/tactic suitable for Bvlgari Hotels and Resorts.

Advice Bvlgari Hotels and Resorts for selecting a good place to locate their new business.

Suggest few distribution channels for Bvlgari Hotels and Resorts.

Discuss element of marketing communication mix at Bvlgari Hotels and Resorts

Briefly explain the marketing communication process at Bvlgari Hotels and Resorts

Suggest few promotional tools for Bvlgari Hotels and Resorts and compare with competitor.

Discuss Segmentation, Targeting and Positioning at Bvlgari Hotels and Resorts

Prepare a product perceptual map for Bvlgari Hotels and Resorts at product position.

LO3 Develop and evaluate a basic marketing plan

Discuss a Situational Analysis for Bvlgari Hotels and Resorts: refer to the macro and micro analysis.

List down at least TWO objectives for Bvlgari Hotels and Resorts in new business avenues. Refer SMART and Competitors Objectives.

Develop marketing strategies for the above objectives at Bvlgari Hotels and Resorts. Select it from either Porter’s Generic Strategy or from Growth Strategy.

List down few of marketing tactics for Bvlgari Hotels and Resorts referring to the competitors

List down few of marketing actions for Bvlgari Hotels and Resorts referring to the competitors

Discuss the control process, referring to the steps.

Evaluation of marketing plan: good and bad points of the plan: refer to the competitors.