Strategic Management 2

Assignment 2

Deadline: 16/11/2019 @ 23:59

For Instructor’s Use only

Instructions – PLEASE READ THEM CAREFULLY

· The Assignment must be submitted on Blackboard (WORD format only) via allocated folder.

· Assignments submitted through email will not be accepted.

· Students are advised to make their work clear and well presented, marks may be reduced for poor presentation. This includes filling your information on the cover page.

· Students must mention question number clearly in their answer.

· Late submission will NOT be accepted.

· Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.

· All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).

· Submissions without this cover page will NOT be accepted.

Learning outcomes:

1. Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization (Lo 1.2.)

2. Identify opportunities and threats as well as strengths and weakness in the operating environment of hypothetical and real-world organizations (Lo 2.9)

Assignment Questions: (5 Marks)

Based on the text about TOMS Shoes Company, answer the following questions:

1) What is the competitive strategy used by TOMS Shoes Company? (1 mark)

2) Identify opportunities and threats as well as strengths and weakness of the company .(illustrate them within a table ) (2 marks)

3) Describe the roles of directional, marketing, operations and human resource strategies in the overall well-being of TOMS Shoes Company. (2 marks)

Answers

1) .

2) .

3) .