International Business Case Study Essay

Assessment Criteria

Poor

Satisfactory

Good

Very Good

Excellent

Executive summary/Introduction (10%):

· Prepare an executive summary

· Introduction: Provide a brief overview of the case (Starbucks)

Explain how does Starbucks create value to sustain superior profitability? (40%)

· Briefly define concept of value creation.

· Briefly discuss how firms can create value and sustain its competitive advantage. Integrate relevant theories and evidences from the IB literature.

· Explain how Starbucks can create value to sustain superior profitability. Support your arguments with examples and empirical evidences.

· .

Critically evaluate factors influencing Starbucks entry mode choices. (40%)

· Briefly define concept of entry mode/entry mode choices.

· Highlight factors influencing entry mode choices. You are expected to discuss the theoretical underpinning behind choice of entry mode. Integrate empirical evidences where relevant.

· Highlight Starbuck’s entry mode choices globally

· Evaluate factors influencing Starbucks entry mode choices.

Presentation (10%)

· Professional report format

· Intensive research of academic journal articles (at least 10) and company/industry/country reports

· Creative and well supported arguments

· Proper referencing system

· Good English grammar and within word limit

General Comments:

GRADE: HD D C P N

(80-100%) (70-79%) (60-69%) (50-59%) (<50%)