Assignment2MarkingcriteriaandGuide.docx
Research Methods in Tourism, Hospitality & Events
Presentation - PPT Slides / Weighing: 10%
1. Name / topic / Problem statement / RQs
2. Research design
3. Data collection methods
4. Sample selection and size
5. Data analysis techniques
6. Ethical considerations
7. Conclusion – Next stage of work if report approved by receptor
8. Q & A
Assignment 2 – Research Project Report Guide (HTHD2 1908A) (2,000 words, Diet: 10% PPT and 40% Report)
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Chapter
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Assessment Criteria Area
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Possible allocated marks
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Remark
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Executive summary
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5
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5% of total word count. Highlight on research design, data collection methods, sample selection and size, data analysis technique and ethical consideration. Written last.
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1
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Introduction – Topic / Problem statement/ Research questions
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5
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Introduction – Thank the receptor for the PPT presentation and feedback. Introduce your content is this report.
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2
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Research Design
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15
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Core functions: Applied social science (Tourism research)
Information needs: Descriptive, exploratory, evaluative
Methodology: Qualitative, Quantitative or mixed (hybrid)
If mixed methodology, Why?
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3
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Data Collection Methods
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15
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Options: Quantitative:
Survey, quantitative observation, longitudinal study, quantitative case study.
Choice: Quantitative: E-survey
(E-survey, intercept on-site survey, household survey etc)
Options: Qualitative: In-depth interview, focus group discussion, qualitative observation, case study
Choice: Qualitative: In-depth interview.
If E-survey and in-depth interview, Why? – Advantages of methods
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4
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Sample Selection & size
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15
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E-Survey: Respondents criteria, and sample size of 300. Random sampling
In-depth interview: Respondent criteria, and sample size of 3. Purposive sampling.
Why: Advantages of sample selection and size. Target population and sample size for generalisation.
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5
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Data Analysis Techniques
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15
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E-survey – Descriptive and/or inferential statistical data analysis / Software like excel spread sheet, google doc, survey monkey, SPSS etc.
In-depth interview: Recording, transcript and thematic analysis
Why: Advantages of techniques
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6
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Ethical considerations
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10
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Ethical considerations in in-depth interview
Ethical considerations in E-survey.
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7
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Conclusion
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5
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Next stage of research work
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Reference/Appendices
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5
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Books, tourism research articles.
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Academic Skill/Reader Orientation
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10
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Spelling, grammar, syntax and orientation to receptor
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Total
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100
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Report page breaks:
Executive summary
MDIS Cover page
Student‘s declaration form
Table of contents
Reference
Introduction to conclusion (word count)
TG/Assgn2/Sep19/V1
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