Marketing Analysis for the Xbox Series X

Title of Assignment

Marketing Essentials

Assignment Part Two – Marketing Mix Analysis Rubric

Team member names: ___________________________________________

Section	Description	Comments	Grade
Introduction	Introduce and describe the company. Provide background, position, competitive landscape, relevant environmental factors. State the product/product line you have chosen to analyze and introduce the meaning of the 4 P’s pertaining to that product.		/5
Product Strategy	Describe the product with regards to its classification category, the stage in its product life cycle, and its branding strategies. If you are studying a service, describe the service in terms of the 4 I’s. Comment on how your company differentiates its product from its competitors as well as the level of brand equity provided by the company.		/15
Current Pricing	Describe the pricing strategy. Choose one specific product for sale by the company and state its price. Make assumptions of how the company derived the selling price for the product in terms of demand, costs, objective and strategy.		/15
Distribution Strategy	Describe the distribution strategy of the product. Which marketing channel format and intermediaries are being used and why? Consider factors affecting channel choice and management.		/15
Promotion Strategy	Describe the promotions strategy in terms of the various marketing communications used. Explain why this approach was taken by considering the stage in the product life cycle as well as the promotion objectives. Make assumptions if you need to, but support any assumptions made.		/15
Conclusion & Recommendation	What recommendations do you have regarding the marketing mix of the product analyzed?		/10
Professionalism	Include a proper and complete title page, table of contents and reference page. Eliminate spelling, punctuation, grammatical, structural, and formatting errors.		/10
	Total		/70

1 | School Name: Course Code/Name

2 School of Business © 2016, Southern Alberta Institute of Technology