marketing assignment

Jubail University College

Department of Business Administration

Semester 381

Assignment No: 2	Section No:
Course Code: BUS 231	Course Name: Principles of Marketing
Student Name	Student ID
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Assignment 2

Activity: Poster Presentation

· This is a group Assignment. You can form a team of 4 or 5 members

· Topic of each group and names of members must be given at the beginning of Week 7

· You will prepare a poster on the allotted topic and submit it:

1. Soft copy: Poster should be presented on the day and a similar hard copy submitted in A4 size for records. Please use this file as the cover page in your submission.

1. Each group must choose a Social Cause topic their company will promote. Make sure your campaign agrees with the following.

a. Each team must create their own company (Brand name, logo)

b. Aim of the social cause campaign must be clear to the audience

c. Choose a social cause that is compatible with the company’s image

Examples of Social Cause: Breast Cancer, Autism, blood donation, poverty, pollution, AIDS, poverty, animal rights, domestic violence, women, etc.

d. Be creative!

e. Include Tagline of the social cause topic.

2. Soft Copy of Posters must conform to the following requirements

a. Posters must be presented in a picture format not in PowerPoint format.

b. Font size must be readable from a distance.

c. Grammar and spelling must be correct.

3. Instructions:

a. Each group should have maximum 5 members.

b. Each member should actively participate.

c. Grading will be based on group performance.

d. Deadline: Week 10 – During Class time.

Student Poster Evaluation Form

Student Names
ID
Section
Topic

S.No	Criteria	Max. Marks	Group Marks
1	Content 1. Content is easy to understand 2. Aim must be clear to audience 3. Key terms defined and are free from unnecessary details 4. Taglines are concise and clearly stated	5
2	Appearance 1. Display attracts viewers attentions 2. Words are easy to read from an appropriate distance 3. Posters are well organized 4. Graphics and other visuals enhances the presentations 5. The poster is neat and appealing to look 6. Creativity	5
3	Presentations 1. Use of appropriate verbal communication (flow of information, comprehensible, linking section) 2. Use of appropriate nonverbal communication (eye contact, body language) 3. Concise and clear in presentation 4. Enthusiasm 5. Answer to the question asked 6. All team members must be equally involved 7. Professionalism in presentation and conduct	10

(Each group must fill in their details, print 2 copies of the evaluation form and bring it on the day of the event)