Assignment #2 DUE 11.19
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Assignment2HelpfulQuestionstoConsider.docx
Assignment #2
"Helpful Questions to Consider"
Help/Suggestions
· In the video, Crash Course Media Literacy, “Influence and Persuasion,” #6 host Jay Smooth explains that “the sales pitch of most modern ads is that product X will satisfy your need for Y.” There is an example of analyzing an ad at 4:50 in Crash Course Media Literacy #6.
· Consider David Dolak’s AIDA principle (action, interest, desire, action) that is used in ads/commercials (https://smallbusiness.chron.com/difference-between-ad-commercial-26203.html)
How does the ad capture your Attention?
How does the ad make you Interested in the product – what need does the product fill
that makes the audience interested in it?
How does the ad create Desire for the product? How does the ad convince you that you should want and need the product? How does it tell you this product stands out?
How does the ad encourage/prompt the audience into Action? What does it want you to
do?
· The following questions are to help you analyze your advertisement. You do not have to answer all of them.
A. What do the images/people say?
B. Look at the details:
1. Who appears in the ad?
2. Is it a famous person or an average person?
3. What effect can a famous person have on the ad? an average person?
4. What are his/her facial expressions?
C. What props are used?
D. What is the “story” that the ad tells?
E. Look at the setting and symbols
1. What is the setting of the ad?
2. What can the product’s placement tell you?
F. How does the advertisement speak to you through images?
1. What do the images symbolize?
2. Are there unintended meanings attached to the symbols?
G. Look at Race, Ethnicity, Gender, and Class
1. How are the images of any or all these groups presented?
2. What does their presence or absence say about the advertisement?
H. What do the words say or not say?
I. What is missing from the ad?
J. What do colors and other facts say?
K. Questions you should ask about advertisements:
1. Who is the audience? How can you tell?
2. What assumptions do the advertisers make about the audience?
3. Is this a populist or elitist advertisement? How can you tell?
4. What tradition or standards does it rely upon to be understood in these terms?
L. What is your prior knowledge of the product?
1. How does this help you understand the ad’s meaning?
M. How might other readers respond?
N. How does personal experience affect interpretation?
O. What needs does your ad or commercial claim to satisfy?
P. How does it identify or create a sense of that need?
Q. How does the advertisement create meaning?
R. Does it rely on symbols, images, text or a combination?
S. How does it direct its audience’s attention?
T. Where did you encounter this ad?
U. What is it selling?
V. How expensive is it?
W. Where is it sold?
X. Who can afford it?
Y. What does this say about the audience of the ad and its medium?
Z. You do not need to significant research for this paper, but you should locate where the product can be purchased and some basic information like how much it costs.
Assignment #2
"Helpful
Q
uestions to Consider"
Help/
Suggestions
·
In the video
,
Crash Course Media Literacy, “Influence and Persuasion
,”
#6 host Jay Smooth
explains that “the sales pitch of most modern ads is that product X will satisfy your need for Y.”
There is an example of analyzing an ad
at 4:50 in Crash Course Media Literacy
#
6.
·
Consider David Dolak’s
AIDA principle (action, interest, desire, action)
that is used in
ads/commercials (
https://smallbusiness.chron.com/difference
-
between
-
ad
-
commercial
-
26203.html
)
How does the ad capture your
Attention
?
How does the ad make you
Interested
in the product
–
w
hat need does the product fill
that makes the audience interested in it?
How does the ad create
Desire
for the product? How does the ad convince you that you
should want and need the product? How does it tell you this product stands out?
How does
the ad encourage/prompt the audience into
A
ction
? What does it want you to
do?
·
The following questions are
to help you analyze
your advertisement.
You do not have to
answer all of them
.
A.
What do the images/people say?
B.
Look at the details:
1.
Who appears in the ad?
2.
Is it a famous person or an average person?
3.
What effect can a famous person have on the ad? an average person?
4.
What are his/her facial expressions?
C.
What props are used?
D.
What is the “story” that the ad tells?
E.
Look at the setting
and symbols
1.
What is the setting of the ad?
2.
What can the product’s placement tell you?
F.
How does the advertisement speak to you through images?
1.
What do the images symbolize?
2.
Are there unintended meanings attached to the symbols?
Assignment #2
"Helpful Questions to Consider"
Help/Suggestions
In the video, Crash Course Media Literacy, “Influence and Persuasion,” #6 host Jay Smooth
explains that “the sales pitch of most modern ads is that product X will satisfy your need for Y.”
There is an example of analyzing an ad at 4:50 in Crash Course Media Literacy #6.
Consider David Dolak’s AIDA principle (action, interest, desire, action) that is used in
ads/commercials (https://smallbusiness.chron.com/difference-between-ad-commercial-
26203.html)
How does the ad capture your Attention?
How does the ad make you Interested in the product – what need does the product fill
that makes the audience interested in it?
How does the ad create Desire for the product? How does the ad convince you that you
should want and need the product? How does it tell you this product stands out?
How does the ad encourage/prompt the audience into Action? What does it want you to
do?
The following questions are to help you analyze your advertisement. You do not have to
answer all of them.
A. What do the images/people say?
B. Look at the details:
1. Who appears in the ad?
2. Is it a famous person or an average person?
3. What effect can a famous person have on the ad? an average person?
4. What are his/her facial expressions?
C. What props are used?
D. What is the “story” that the ad tells?
E. Look at the setting and symbols
1. What is the setting of the ad?
2. What can the product’s placement tell you?
F. How does the advertisement speak to you through images?
1. What do the images symbolize?
2. Are there unintended meanings attached to the symbols?
