Business Plan: Marketing Plan

Assignment 2 - Comments

· Make sure to restate location, and type of business

· Need two marketing samples

· Have only one estimated pricings of marketing pieces

· References on cost, in body of paper and on Reference pg

· Should be good quality, sample marketing pieces

· Should be good quality logo, name and tagline

· Put logo and name in the body of the paper.

· Clearly indicate what name and /or tagline and logo is.

· Identify total estimated budgeted marketing cost estimation for the year.

· Identify breakouts on number of ads, number of lines (for newspaper ad), cost per ad, cost total, how many days, months, etc. it will run.

· Use correct formatting of references in body of paper and on reference page.

· Put phone, address, website, etc. on the flyer or brochure.

· Cost for bus ad: per bus, per time frame

· Radio: cost per ad, min. per ad, number of times a day, a week, etc. it will run.

· Brochure: cost per brochure, number of brochures, mth, week, etc. and total costs.

· Do not take someone else’s slogan, graphic, etc. You need to develop your own.

· Do not use someone else’s advertising scheme and verbage.

· Don’t mention extra advertising options that you don’t have a sample for.

· Try to avoid a lengthy tagline.

· Never be ambiguous: “ I think I will have…”, “I may choose a color scheme of….”

· Make sure to restate location, and type of business

· If you attach an advertisement of flyer, billboard, etc., please say, “Please see Figure 1 for a sample of…”

· Follow the order of the outline.

· All drafts should be in written paragraph form, no outlining. This will affect your grade.

· Always re-read your work.