Business Strategy

Assignment #2 – BUS 470 – Prof. Jahanbakht

1. Why communicate the vision? Why does a Sound, Well-Communicated Strategic Vision Matter?

2. Pick a company’s vision statement and provide your analysis based on the following chart.

3. Pick a company’s mission statement and provide your analysis based on this chart

4. Core Values Link the Vision and Mission of the firm. Explain via a company as an example.

5. The purpose of setting objectives is …

6. There are two types of objectives. Name them and bring one example of each type.

7. A balanced scorecard means …

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The Dos The Don’ts

Be graphic—paint a clear picture Don’t be vague or incomplete—no

foggy language!

Be forward-looking and directional Don’t dwell on the present

Keep it focused and specific Don’t use overly broad language

Have some wiggle room Don’t state the vision in bland or

uninspiring terms

Be sure the journey is feasible Don’t be generic

Indicate why the directional path

makes good business sense

Don’t rely on superlatives only

Make it memorable Don’t run on and on

Specifies the buyer

needs it seeks to

satisfy and/or the

customer groups and

markets it serves

Identifies the

firm’s current

products and

services

Indicates the

company’s scope

of operations and

the technologies

it employs

A Company’s

Mission Statement