marketing proposal
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Assignment2-MarketingResearchProposal-002.pptxASSIGNMENT 2
The Marketing Research Process
DUE – Noon Monday 22th June 2020
Assignment: Proposal
2
Pick any client you want.
Imagine a problem they could be facing or an opportunity they might have. Furthermore, imagine that they have contacted you to conduct a research study that will explain how to solve that problem or how to capitalize on that opportunity.
Your assignment is to present them with a research proposal. The research proposal should be 1 to 2 pages and must:
Indicate who the client is
What problem they are facing or what opportunity they have
Indicate whether you think they should do exploratory, descriptive, or causal research and why
Indicate what type of methodology they should do, for example: focus groups, an online survey etc. and why?
Indicate what target you think they should include in the sample (gender?, age range? Income range? Etc) and why that target
Assignment Example: Research Proposal
3
Research Proposal: Prepared by Jon Smith
Client: ABC Company
Problem: ABC company is facing XYZ problem.
or
Opportunity: ABC company has XYZ opportunity.
Type of research: Exploratory, descriptive, or causal, and reasoning
Methodology: Online survey or focus groups and reasoning
Profile of the target: The profile of the participants (focus groups) or respondents (online survey) will be…
