Healthcare Business Plan

Assignment #2: Health Care Business Plan

Due: Week 11

November 6th @11:59pm(est)

For this Assignment #2 “Heath Care Business Plan" you will have to complete a formal paper

about your fictional Healthcare Business. The business plan must be related to the healthcare

field (e.g., a doctor’s office, a home healthcare practice, a new hospital, etc.). This assignment is

worth 100 points (20%) of your course weighted grade.

A businesses plan basic components include a current and pro forma balance sheet, an income

statement and a cash flow analysis. It helps you allocate resources properly, handle unforeseen

complications, and make the right decisions. Because it provides specific and organized

information about your company and how you will repay borrowed money, a good business plan

is a crucial part of any loan package. Additionally, it can tell your sales personnel, suppliers and

others about your operations and goals. Your business plan should precisely define your

business, identify your goals and serves as your companies resume.

Use the following questions below as a template and answer all questions. This paper requires

correct grammar, punctuation, and APA format. This assignment is worth 100 points (20%) of

your course grade. Points are for thorough content, creativity in the formal paper and correct use

of APA format. You are required to have a minimum of Three (3) references and your

references can be from refereed peer reviewed journal articles, textbooks, and or credible

Internet sources.

This assignment requires 10-20 pages (Excluding Title and Reference Page). The assignment

should be APA format, typed and submitted on a Word Document, font size 12 font, font names

that should be used are times new roman or Calabria (not both), normal margins (no more than 1

inch), double spaced.

Do not wait to begin working on your business plan, as it will take some time to complete.

The business plan should include the following components:

 The name of your business

 A description of your business. Describe your idea; purpose, mission, vision, background

information, and description of the product and or service. The business must be related

to the healthcare field (e.g., a doctor’s office, a home healthcare practice, a new hospital,

etc.) Discuss how your business will meet a significant marketplace need or solve a

problem or challenge that currently exists in the community. Discuss why you believe it

is worth pursuing.

 Targeted location (Where you would propose to establish this business and explain your

reasoning).

 Market analysis: Define the target market for your idea, why you think it exists, what you

believe to be the size of the market demand for your idea, and who your competitors will

be. Discuss how you would bring your product or service to market (how you would go

about building or developing your product, service or idea into a real, tangible product or

service that customers would want and buy). Perform a S.W.O.T. Analysis.

 Budget: Create a budget that shows and discuss what it would cost in terms of time and

resources to bring it to market and make it available to the public. In doing so, outline

your plans to manage revenue (compliance management), manufacture the product or

perform the service (including the proposed manufacturing process or method of

performing the service) and your projection of the production costs, which may include:

material labor, employees, salaries, equipment facility, etc.).

 Discuss risks and or uncertainties within your proposal: Outline what you believe are the

most significant risks and uncertainties that you are likely to experience in bringing your

idea to market and discuss how you would deal with them.

 Marketing strategy: Discuss your marketing and sales strategies. In doing so, discuss:

Your target market and how you plan to reach that market (e.g. distribution strategy,

pricing strategy, promotion strategy). Discuss how your business will offer a unique

value proposition and be able to sustain a competitive advantage in the market. Discuss

your marketing plan and budget to promote the business online or offline.

 Discuss expected Profit and Return on Investments (ROI): Estimate the revenues you

expect to earn, as well as the costs and expenses you expect to incur, and the resulting

profits you would expect to earn over the first 3–5 years. Remember, even a non-profit

business needs to be able to bring in enough revenues to cover its expenses. Estimate the

amount of money you think would have to be invested to get your business started.

 Discuss your assessment of whether or not your business service is likely to be

successful.

Grading Rubric: Healthcare Business Plan Assignment

This assignment requires 10-20 pages (Excluding Title and Reference Page). The assignment

should be APA format, typed on a Word Document, font size 12 font, font names that should be

used are times new roman or Calabria (not both), normal margins (no more than 1 inch), double

spaced.

Content Possible Points and Points granted

Title Page :

Student Name (First and Last)

Student Panther ID Number

Title of Business Plan

5

Description of business 10

Targeted location 10

Market analysis 10

Budget 10

Risks/uncertainties discussed 10

Marketing strategy 10

Expected Return on Investment

(ROI) 10

Expectation for success evaluated 10

Reference Page: Proper APA

format for Three (3) references and

citations in the body of the

presentation is seen.

Citations/references can came from

a refereed/peer review journal

article, course textbook, and or an

Internet source.

5

College level writing seen which

includes; Complete sentences,

proper grammar, spelling,

punctuation, mechanics and APA

formatting

10

Deductions: Turn It in Originality

Report over 30%. Assignment on

wrong document. Assignment

minimum page count not met.

N/A

Total 100

All students will have from the opening of the course until the assignment due date to submit

each assignment required via turn it in assignment dropbox area. All students will have one

attempt to submit each assignment required for the course. Therefore, it is very important that

the student double check their work before they submit the final assignment for review and

grading. If a student submit the wrong assignment to the turn it in assignment dropbox area it is

subject to a “0” numeric grade. If a student submit a blank assignment to the turn it in

assignment dropbox area it is subject to a “0” numeric grade. If a student submit the correct

assignment to the wrong turn it in assignment dropbox area it is subject to a “0” numeric grade.

If a student do not submit the assignment on the required software and or document for the

assignment (refer to the assignment criteria) (example, a Microsoft word document, PowerPoint

presentation (PPT) and or pdf /provide weblink for Prezi (PPT)), it is subject to a “0” numeric

grade. If a student submit a recycled assignment (whether it be from another student in the same

course, for another course, from a repeated course, student own work submitted to another

course, someone else work submitted to another course, etc.) to the turn it in assignment dropbox

area it is subject to a “0” numeric grade. No exceptions!!