Start-up Business Plan-Entrepreneurship and Small Business
Assignment 2
Deadline: 27/03/2020 @ 23:59
Entrepreneurship and Small Business
Instructions:
· Students are advised to make their work clear and well presented; marks may be reduced for poor presentation. This includes filling your information on the cover page.
· : Students must mention question number clearly in their answer.
· Avoid plagiarism, the work should be in your own words, copying from students or other resources without proper referencing will result in ZERO marks. No exceptions.
· All answered must be typed using Times New Roman (size 12, double-spaced) font. No pictures containing text will be accepted and will be considered plagiarism).
Start-up Business Plan
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
1. Create a new business, which is located in the Kingdom of Saudi Arabia, which include the followings:
a. Introduction about your business.
b. Product and type of services.
c. Business statement.
d. Business vision.
e. Business objective.
2. Explain your business plan.
· What is important to you in your business?
· To whom will you market your product?
· Describe your Industry: Is it a growth industry? What long term or Short-term changes do you foresee in the industry? How will your company take advantage of it?
3. Apply SWOT analysis to your business.
Describe your most important company strengths and core competencies: What factors will make the company succeed? What do you think your major competitive strengths will be? What background experience, skills, and strengths do you personally bring to this new venture?
a. Describe in depth your products or services. (Technical specifications)
b. What factors will give you competitive advantages or disadvantages? Examples include level of quality or unique or proprietary features.
5. Marketing Plan
a. Market Research- Why?
b. Market Research- How? Primary or Secondary Data?
c. In your marketing plan, be as specific as possible; give statistics, numbers, and sources. The marketing plan will be the basis, later on, of the all‐important sales projection.
Product
• Describe the most important features. What is special about it?
• Describe the benefits. That is, what will the product do for the customer?
Customer
• Identify your targeted customers, their demographics
Competition
• What products and companies will compete with you?
• How will your products or services compare with the competition?
Strategy
• Outline a marketing Strategy.
Promotion
• How will you promote your Product?
• What will be your promotional budget?
Distribution Channels
How do you sell your products or services?
Assignment
2
Dead
line: 27
/
03
/20
20
@ 23:59
Entrepreneurship and Small Business
Instructions
:
·
Students are advised to make
their work clear and well presented
; marks may
be reduced for
poor presentation
. This includes filling your information on the
cover page.
·
:
Students
must mention question number
clearly in their
answer
.
·
Avoid plagiarism
, the work should be in
your own words
, copying from
students or
other resources without proper referencing
will result in
ZERO
marks. No exceptions.
·
All answered must be typed using
Times New Roman (size 12, double
-
spaced)
font
. No pictures
containing text will be accepted and will be
considered plagiarism).
Start
-
up Business Plan
Assume yourself as an entrepreneur of a
small
-
scale business in Saudi A
rabia
.
1. Create a new business, which is located in the Kingdom of Saudi Arabia, which
include the followings:
a. Introduction about your business.
b. Product and type of services.
c. Business statement.
d. Business vision.
e. Business objective.
2.
E
xplain your business p
lan
.
·
What is important to you in your business?
·
To whom will you market your product?
·
Describe your Industry: Is it a growth industry? What long term or Short
-
term
changes do you foresee in the industry? How will your company tak
e advantage of
it?
Assignment 2
Deadline: 27/03/2020 @ 23:59
Entrepreneurship and Small Business
Instructions:
Students are advised to make their work clear and well presented; marks may
be reduced for poor presentation. This includes filling your information on the
cover page.
: Students must mention question number clearly in their answer.
Avoid plagiarism, the work should be in your own words, copying from
students or other resources without proper referencing will result in ZERO
marks. No exceptions.
All answered must be typed using Times New Roman (size 12, double-
spaced) font. No pictures containing text will be accepted and will be
considered plagiarism).
Start-up Business Plan
Assume yourself as an entrepreneur of a small-scale business in Saudi Arabia.
1. Create a new business, which is located in the Kingdom of Saudi Arabia, which
include the followings:
a. Introduction about your business.
b. Product and type of services.
c. Business statement.
d. Business vision.
e. Business objective.
2. Explain your business plan.
What is important to you in your business?
To whom will you market your product?
Describe your Industry: Is it a growth industry? What long term or Short-term
changes do you foresee in the industry? How will your company take advantage of
it?