STRATEGIC MARKETING/1500-2000/24 hours

STRATEGIC MARKETING

Task: written summative assignment

Students are required to answer the following questions using examples to illustrate their point.

Use one of the following companies to answer your assignment: Lego, M&M, Apple, CocaCola, Beyond Meat, Nestle

1) Define the positioning of the 4 main products of the company

2) What is the Product life cycle?

3) Use BCG to classify the products of the company chosen and describe the strategy of each of them

4) What is Igor Ansoff’s matrix? Could you use it to describe the strategies of the company?

Formalities:

o Word: Word count: 1500-2000 words. o Cover, Table of Contents, References and Appendix are excluded of the total word count.

o Font: Arial, size 12 o Text alignment: Justified o The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Week (6) – Via Moodle (Turnitin). Submission deadline Sunday 7th November 2021 at 23:59 CEST

Weight: This task is a 30% of your total grade for this subject.

It assesses the following learning outcomes:

Outcome 1: Understanding macro and micro economic analysis

Outcome 2: Understanding the market trends and the competitors.

Outcome 3: Understanding customer needs and value proposition match

Outcome 4: Understanding the competitive advantage