assignment2

The purpose of this assignment is to give future managers / leaders (you) a chance to learn how predictably irrational we (humans) are, and how taking that into effect can help us with decision-making. Step 1: Please watch the following TED Talk by Dr. Dan Ariely titled “Are we in control of our own decisions?” URL: https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions#t-1022367

Step 2: (First part) Please summarize the TED Talk Step 3: (Second part) Imagine that you are a marketing manager at a major corporation, such as Amazon, Apple, Boeing, Microsoft, Starbucks, etc. What are some of the takeaways from this TED Talk that you think you will be able to incorporate in your business strategy? Note 1: Please ensure that your work is no more than two pages long. That said, please also do not give me just two or three sentences i.e., please make sure your assignment is “reasonable” in length. Note 2: Dr. Dan Ariely has several TED Talks, so please ensure that you are summarizing the assigned TED Talk i.e., “Are we in control of our own decisions?” and NOT others like “Our buggy moral code” or “What makes us feel good about our work?” (Although, I do recommend watching them at your convenience.)