Assignment

Assignment #2

Public Health Campaign (100 points)

In this assignment, you will work to create a public health campaign that seeks to end a socially-determined health disparity. You will create a campaign to educate the public about the prevalence of this health problem within this population, its causes, the social conditions that contribute to this health disparity, and actions steps that we can take to reduce this health disparity. Your actions steps must discuss the social determinants of this health disparity. Your item will focus on reducing or ending the social determinants (substandard housing, toxic waste, low-wage jobs, income inequality, etc.) of your particular health disparity. Think about your audience as you create your material. Are you targeting the population affected by this disparity, or is your material directed at a general audience and the actions they can take to end this problem?

· Choose a healthy disparity from the list below to focus on:

· Native American smoking rates

· Poor health status (physical, mental, emotional) among veterans

· Childhood obesity among U.S. Latinos

· Motor vehicle accident death rates in rural communities

· Traumatic brain injuries among people experiencing homelessness

· Depression in women

· Suicide rates among LGBT (lesbian, gay, bisexual, transgendered) adolescents

· Binge drinking among college students under the age of 24.

· Coronary Heart Disease (CHD) among African American adults 

· Or choose your own from the CDC Health Disparity Report:  Fact Sheet CDC Health Disparities

You have three options to complete this assignment. (Choose one)

1) Create a pamphlet. It needs to have the basic facts about your health disparity (its causes, rates, effects on the community, individual and socially determined causes). Your pamphlet should have solutions that discuss the social determinants of your health disparity. A typical pamphlet layout is a 2-sided (2 paged) tri-fold. You can access a pamphlet template using Publisher if you are on a PC (use the brochure template) or Word templates if you are using a Mac. Please submit a PDF version of what you create. Use bulleted points, charts, tables, or graphs. Pamphlets usually have photos, pictures, and graphics. If there is not room for your bibliography on your pamphlet, then please attach a separate sheet of bibliographic references.

2) Create a 15-minute presentation that you might hypothetically present at a community meeting, town hall, or other event in the community. Your presentation needs to have the basic facts about your health disparity (its causes, rates, impacts on the community, individual and socially determined causes). At the end of your presentation you should provide solutions that address the social determinants of the health disparity as well as practical steps that individuals, the community and the general public can take in address this inequity. Include your voice recorded as part of the presentation or give speaker’s notes showing what you would say. A 15-minute presentation should generally have 15 slides (minimum). You can use PowerPoint, Prezi or another slide maker. Please submit your slides as an accessible link (Prezi or other slide maker) or the full presentation (PPT).

3) Create a one-minute radio Public Service Announcement discussing the health inequity. Your PSA should creatively include sound, music, or other effects besides basic facts about your health disparity (its causes, rates, impacts on the community, individual and socially determined causes). Your PSA should offer solutions that address the social determinants of the health disparity as well as practical steps that individuals, the community and the general public can take in address this inequity. You can either create the PSA and record it, or write the script that you would use including links to all audio elements that would and where in the PSA they would appear. Submit an MP3 file or PDF.