operation management .

Assignment 2

Module 2 of Business Plan: Marketing Plan

You are continuing to develop your business plan. In this component you will develop a marketing plan that includes your branding scheme and your proposed advertising methods for your services. The following elements are required for this:

Introduction: Please re-introduce your target market, size of facility and total membership.

I. Branding: Development of brand recognition is key to your business. This should include (at a minimum):

A. Company Name

B. Company Tagline

C. Company Logo

*These need to be in the body of the paper.

II. What advertising methods will you use to attract members:

Examples: Newspaper, periodicals, television, radio, internet, flyers, brochures, etc.

A. Should identify at least two major advertising tools.

B. With each type of advertising you need to identify when, how many and what estimated annual costs will be for each.

C. Should supply at least two actual samples of the advertising tool you are going to use.

Make sure you document all sources accurately and in APA format.