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Assignment 2: Feasibility Analysis

Due Week 6 and worth 135 points "A feasibility analysis is a chance to open your eyes, ask yourself some very tough questions, then check to see whether your idea, as originally conceived, needs to be modified, refocused, or changed dramatically. (Or perhaps even scrapped altogether.)" (Abrams, as cited in Scarborough & Cornwall, 2015, p. 237). With this assignment, you will be addressing the fundamental question: Does this business have profit potential? Referring to the same business you either started or purchased in the first assignment, write a four (4) page paper in which you:

1. Conduct a feasibility analysis in which you research:

1. Industry and Market Feasibility

2. Product or Service Feasibility

3. Financial Feasibility

4. Entrepreneurial Readiness

2. Based on your assessment, does the business idea need to be modified, changed significantly, or abandoned? (Note: If you abandon the business idea, then you will need to select and analyze a new business that has profit potential.)

3. Include at least two (2) references outside the textbook.

Your assignment must follow these formatting requirements:

· This course requires use of Strayer Writing Standards (SWS). The format may be different than other Strayer University courses. Please take a moment to review the SWS documentation for details (more information and an example is included in the Strayer Writing Standards left menu link).

· Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required page length.

The specific course learning outcomes associated with this assignment are:

· Describe and analyze the necessary activities and key decisions to start a small business.

· Use technology and information resources to research issues in small business management.

· Write clearly and concisely about small business management using proper writing mechanics.

Click here to view the grading rubric.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric.

Points: 135	Assignment 2: Feasibility Analysis
Criteria	Unacceptable Below 60% F	Meets Minimum Expectations 60-69% D	Fair 70-79% C	Proficient 80-89% B	Exemplary 90-100% A
1. Conduct a feasibility analysis in which you research: Industry and Market Feasibility; Product or Service Feasibility; Financial Feasibility; and Entrepreneurial Readiness. Weight: 50%	Did not submit or incompletely conducted a feasibility analysis in which you research: Industry and Market Feasibility; Product or Service Feasibility; Financial Feasibility; and Entrepreneurial Readiness.	Insufficiently conducted a feasibility analysis in which you research: Industry and Market Feasibility; Product or Service Feasibility; Financial Feasibility; and Entrepreneurial Readiness.	Partially conducted a feasibility analysis in which you research: Industry and Market Feasibility; Product or Service Feasibility; Financial Feasibility; and Entrepreneurial Readiness.	Satisfactorily conducted a feasibility analysis in which you research: Industry and Market Feasibility; Product or Service Feasibility; Financial Feasibility; and Entrepreneurial Readiness.	Thoroughly conducted a feasibility analysis in which you research: Industry and Market Feasibility; Product or Service Feasibility; Financial Feasibility; and Entrepreneurial Readiness.
2. Based on your assessment, does the business idea need to be modified, changed significantly, or abandoned? Weight: 35%	Did not submit or incompletely explained, based on your assessment, whether or not the business idea needs to be modified, changed significantly, or abandoned.	Insufficiently explained, based on your assessment, whether or not the business idea needs to be modified, changed significantly, or abandoned.	Partially explained, based on your assessment, whether or not the business idea needs to be modified, changed significantly, or abandoned.	Satisfactorily explained, based on your assessment, whether or not the business idea needs to be modified, changed significantly, or abandoned.	Thoroughly explained, based on your assessment, whether or not the business idea needs to be modified, changed significantly, or abandoned.
3. Two (2) references outside the textbook Weight: 5%	No references provided	Does not meet the required number of references; all references poor quality choices.	Does not meet the required number of references; some references poor quality choices.	Meets number of required references; all references high quality choices.	Exceeds number of required references; all references high quality choices.
4. Clarity, writing mechanics, and formatting requirements. Weight: 10%	More than 8 errors present	7-8 errors present	5-6 errors present	3-4 errors present	0-2 errors present