Assignment and Reflection about Principles of Marketing

If you don’t buy anything on any given day, just put “none” for product. Add lines or change the dates as needed. (Red text is for example purposes, delete it and enter your own.)

2. At the end of the week, look for 2 products you would like to analyze. Answer the questions below.

a. Product 1:

i. What is it?

ii. What need did you have that motivated this purchase? (Need recognition stage; keep in mind that there may have been multiple needs.)

iii. What type of decision making did you use to make this purchase (nominal, limited, or extended)? Why do you think this is the type you used?

iv. Were you satisfied or dissatisfied with the purchase? Why?

v. Do you intend to continue making that purchase? Why or why not?

b. Product 2:

i. What is it?

ii. What need did you have that motivated this purchase? (Need recognition stage; keep in mind that there may have been multiple needs.)

iii. What type of decision making did you use to make this purchase (nominal, limited, or extended)? Why do you think this is the type you used?

iv. Were you satisfied or dissatisfied with the purchase? Why?

v. Do you intend to continue making that purchase? Why or why not?

Unrestricted 1