First Half Research Paper

RESEARCH PAPER OUTLINE 1

Research Paper Outline

Ulysses Edwards

February 13, 2021

·

Background

The research paper focuses on examining the global team management of the Burberry fashion industry. Notably, the Burberry fashion in the company has been dealing with the design and designing of the different form of cloth that provides the scene in the world market. The main idea is to determine how the global team management is promoting trade and sales of the organization. Notably, the organization's growth has been accelerated by the intensive adoption of the business model that has been the primary determinant of its performance. Thus, market innovation has helped the organization grow from a small firm to a big brand in the world market intensively. The research will focus on the background information, thesis statement, and objective of the organization, important of global team work, projection of the global marketing growth, Theories of global marketing and the need for global interaction.

Background information

Burberry is the British luxury fashion house that was established in the year 1856 by Thomas Burberry. The most profound focus of the industry was to develop outdoor attire in the fashion market. Thus in 1870, the organization established its position in the market by inducing outdoor attire development. In 1879, Burberry introduced the gabardine, a hardwearing water-resistant yet breathable fabric that the organization had induced the waterproof aspect before weaving. The gabardine was then patented later in the year 1888 to prove its authenticity in the market dynamics. In 1891 the organization opened the first shop in Haymarket London, which facilitated the organization's product sales. In 1901, the company designed the Burberry knight logo, which contained the Latin word Prorsum, which its English interpretation means forward, and later registered the company trademark in 1909. Notably, with the advancement of the brand, the company is listed on the London Stock Exchange. In 2015 the brand was ranked the 73rd Interbrands most significant global brand. Burberry operates in 59 countries worldwide, and the products made by Burberry can also be ordered through the online platform. Therefore, Burberry is a company to rely on since its branches are found in numerous countries worldwide

· Thesis statement

The purpose of the study is to determine how effective the global team management induces the growth of the Burberry luxury fashion industry across the globe by fostering the effective relation with the environmental integration factors.

· Objective of the global team management

There are various objective that the global time management invokes in the organization to foster its effective growth. For instance,

i. Increasing the brand awareness to the foreign market dynamic

ii. Increase the market share of the product in the world market

iii. Ensures that the company products effectively launch in the foreign market

iv. Ensure that the company profit is increased tremendously in the global market.

· important of global team work

The research will focus on the various ways the global team work are relatively important on the progress of the organization. The ideal will monitor how they induce the best implementation that induces the growth of the company brand in the oversees countries

· projection of the global marketing growth

The research will induce the various strategies that the global team management works to monitor and determine the projection of the global market and induces the decision that can determine the feasibility of investment.

· The need for global interaction and the theories of global marketing

The topic will reflect on the articulate needs that are necessary for the market interaction in the oversees countries and the multiple theories that guide the interaction and the relations in the global market.

· Finding

After the extensive evaluation the research paper will induce the effective finding that correlate with the global team management and its impacts on the progress of the Burberry luxury fashion in the global context.

· Recommendation

From the evaluation of the various factors that drives the global team management in the oversee market dynamic, the research will draw the best recommendation that is relatively effective for the progress of the firm in the future

· Conclusion

The conclusion part will induce the effective wrap of the information that have been articulated exclusively in the research the entire paper

RESEARCH PAPER OUTLINE

1

Research Paper Outline

Ulysses Edwards

February 13, 2021

·

Background

RESEARCH PAPER OUTLINE 1

Research Paper Outline

Ulysses Edwards

February 13, 2021



Background