part 1

Unacceptable 0 - 69% F

Fair 70 - 79% C

Proficient 80 - 89% B

Exemplary 90 - 100% A

1. Create your revised NAB company name, explain its significance, and describe your NAB.

Points Range:0 (0%) - 6.9 (6.9%)

Did not submit or incompletely created your revised NAB company name, explained its significance, and described your NAB.

Points Range:7 (7%) - 7.9 (7.9%)

Partially created your revised NAB your revised NAB company name, explained its significance, and described your NAB.

Points Range:8 (8%) - 8.9 (8.9%)

Satisfactorily created your revised NAB company name, explained its significance, and described your NAB.

Points Range:9 (9%) - 10 (10%)

Thoroughly created your revised NAB company name, explained its significance, and described your NAB.

BUS599-A1-2 2. Develop your revised company’s Mission Statement and provide a rationale for its components.

Points Range:0 (0%) - 6.9 (6.9%)

Did not submit or incompletely developed your revised company’s Mission Statement and did not submit or incompletely provided a rationale for its components.

Points Range:7 (7%) - 7.9 (7.9%)

Partially developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.

Points Range:8 (8%) - 8.9 (8.9%)

Satisfactorily developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.

Points Range:9 (9%) - 10 (10%)

Thoroughly developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.

BUS599-A1-3 3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

Points Range:0 (0%) - 6.9 (6.9%)

Did not submit or incompletely described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

Points Range:7 (7%) - 7.9 (7.9%)

Partially described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

Points Range:8 (8%) - 8.9 (8.9%)

Satisfactorily described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

Points Range:9 (9%) - 10 (10%)

Thoroughly described the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

BUS599-A1-4 4. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

Points Range:0 (0%) - 6.9 (6.9%)

Did not submit or incompletely chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Did not submit or incompletely explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

Points Range:7 (7%) - 7.9 (7.9%)

Partially chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Partially explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

Points Range:8 (8%) - 8.9 (8.9%)

Satisfactorily chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Satisfactorily explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

Points Range:9 (9%) - 10 (10%)

Thoroughly chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Thoroughly explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

BUS599-A1-5 5. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.

Points Range:0 (0%) - 6.9 (6.9%)

Did not submit or incompletely provided an overview of your company’s distribution channels. Did not submit or incompletely explained the manner in which your product will reach end users. Did not submit or incompletely provided a rationale for your chosen method.

Points Range:7 (7%) - 7.9 (7.9%)

Partially provided an overview of your company’s distribution channels. Partially explained the manner in which your product will reach end users. Partially provided a rationale for your chosen method.

Points Range:8 (8%) - 8.9 (8.9%)

Satisfactorily provided an overview of your company’s distribution channels. Satisfactorily explained the manner in which your product will reach end users. Satisfactorily provided a rationale for your chosen method.

Points Range:9 (9%) - 10 (10%)

Thoroughly provided an overview of your company’s distribution channels. Thoroughly explained the manner in which your product will reach end users. Thoroughly provided a rationale for your chosen method.