Website Analysis Report

WEB278 Web Strategy

Assignment 1: Website Analysis Report

Rules and Brief

IMPORTANT: You are not required to undertake primary research for this assignment. Please DO NOT contact the below organisations. Please refer all queries to your lecturer in the first instance.

Suggested report template

Cover Page Table of Contents Index of graphs, tables and figures (if applicable) Section A: Website analysis

1. Overview of the website 2. Analysis of website aims and objectives 3. Analysis of website message/call to action 4. Analysis of stakeholders, publics and audiences 5. Analysis of website strategy/ies 6. Analysis of other campaign online channels and tactics

Section B: Strategic recommendations based on the above analysis. Reference list

Choice of websites

1. Samaritans of Singapore (SOS): https://www.sos.org.sg/ 2. National Book Development Council of Singapore (NBDCS): https://bookcouncil.sg/ 3. ACRES Wildlife Rescue Centre (AWRC): http://acres.org.sg/ 4. Limitless: https://www.limitless.sg/ 5. Singapore Heart Foundation: http://www.myheart.org.sg/ 6. Other. If there is another not-for-profit website that you would like to analyse for

this Assignment, you must seek permission from your lecturer before you commence or the Assignment will not be accepted for marking.