Business

Answer all questions completely

No Plagiarism

Cite all resources used and use in-text citations

Assignment 1: Company Description and SWOT Analysis

In this assignment, you will conduct a SWOT (Strength, Weakness, Opportunity, and Threat) analysis for the Non Alcoholic Beverage (NAB) company "Splash" that you created, and for your company overall. "Splash" will have its own line of 100% fruit drinks enhanced with vitamins and probiotics to help with a healthier digestive system. As you work on the assignment, consider why you have chosen one type of non-alcoholic beverage over another and the reasons for that choice. As you complete your SWOT analysis, be sure to include external factors such as industry / market trends and competition, and internal factors such as your capabilities or abilities to reach certain market segments.

Write a three to five (3-5) page paper, in which you:

1. Create your revised NAB company name and explain its significance.

2. Develop your revised company’s Mission Statement and provide a rationale for its components.

· Hints: Use the Statement of Mission template on pp. 72-73 on the course textbook: Successful Business Plan to aid your development. (see below)

· Extracting appropriate information from the NAB company portfolio (attached as a 2nd word document), where applicable. You should fill in other required items in the template using your personal preferences.

Mission Statement - idea of the mission statement

Splash is a company that is dedicated to continuing to raise the bar for healthier lifestyles across the world. Splash provides a line of healthy juices with natural ingredients to families at a moderate cost. We take on challenges regarding health and love being creative with new juice flavor for our customers. We take pride in our customers and our community and show this by being environmentally friendly with our products and waste. Our goal is to be a building block for our customers in achieving healthier lifestyles while maintaining customer satisfaction, creativity, and profitability. Bottom of Form

3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen (healthy juice). Justify at least three (3) reasons why you have chosen this type of non-alcoholic beverage.

· Hints: Research and outline beverage industry trends. Consider the size and growth rate of the industry overall and the specific beverage type you have chosen. Use the worksheet in the course text (p. 88 | Past and Future Growth of Your Industry) (see below) to help you project the future growth rate. Consider the use of industry associations and search engines to find reliable, recent data.

4. Choose one (1) strategic position from the course text (pp. 142–143) (see image at end of this question) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non-alcoholic beverages.

5. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.

· Hints: For example, will you sell your beverage in grocery stores, restaurants, or sports venues? If so, describe the types of resellers and distributors who will sell to resellers and fulfill their orders. If you are attempting to sell direct-to-consumers, such as online via a monthly subscription, how will you manage warehousing / fulfillment / shipping?

6. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.

· Hints: You may refer to the types of risk listed in the course text (pp. 148–149) as well as any risks not listed in the text. Regulation weighs more heavily on beverage and food businesses than many other types of companies, so be certain to consider any regulatory risks your type of beverage faces. For example, what kind of regulation and / or risks are you likely to face if you make health claims about your beverage?

7. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)

· Hints: What are your company’s likely strengths? Have you chosen a beverage segment that is growing and lacks an entrenched competitor? Are you in a niche market that has great potential? What are the strengths that you and other team members bring to your company? Do you or other team members have previous experience in the food and beverage industry?

· Hints: What are your company’s likely weaknesses? Is the competition in your industry segment entrenched? Is your own management team inexperienced? Will it be challenging to actually produce your product and maintain quality?

· Hints: What are your company’s opportunities? Does your segment have more demand than supply? Have larger corporations stopped serving smaller or niche markets that you could enter? Is a new market emerging because of demographics, immigration, changing tastes?

· Hints: What are your company’s threats? Is there a clear market leader that will be hard and expensive to displace? Are downward-pricing pressures in the segment making profit margins slim? Are there little or no barriers-to-entry for new competitors; if you have a novel idea that succeeds, can the competition easily enter your market? If you have a global aspect to your company, do factors such as currency fluctuations, political instability, offshoring or outsourcing pose threats?

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8. Format your assignment according to these formatting requirements:

a. Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format.

b. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

c. Cite the resources you have used to complete the exercise. Note: There is no minimum requirement for the number of resources used in the exercise.