Business Plan – Final

In this paper, we will look at a startup Non-Alcoholic Beverage company whose aim would be the creation and distribution of these beverages to the clients in the city of Madrid. In addition, these products would be beneficial to the health of individuals as well as facilitate the growth of Madrid Courtesy Company, that is, the name of the company. We will also look at the SWOT, that is, the analysis on the strengths, weaknesses, opportunities and threats of the company. We will discuss the diverse strategies used to make this company fast growing and better in its field. Lastly, we will look into the target market of the company.

Madrid Courtesy Company

Part One

Madrid Courtesy Company is a NAB that is a Non Alcoholic Beverage Company headquartered in Madrid. I have chosen this name because of the term Madrid which not only signifies a lot when it comes to one of my favorite football teams, that is, Real Madrid, but also the drinks here are real and rather gallantry.

Part Two

Being a startup organization, Madrid Courtesy Company is not yet in operation. Some of these ingredients, concentrated lemon juice, for instance, acts not only as a detoxifying but also as digestive agents (Ichimura, et.al, 2017). These ingredients also aid in facilitating cleaning of the liver hence improving our health. Potassium preservatives have also been used for over five decades now. In addition, we keep striving to get known regionally to facilitate the interest of families and individuals and help them select options with hale and beverages.

Being a startup company, we have started with waters with different flavors. These include:

1. Peach Fizz

1. Crisp Apple

According to the mission statement, we take all our customers into consideration and all constructive criticism positively and adjust where necessary. For instance, there has been a very high demand for different flavors. We are working on these for future references and to grow our company.

Part Three

In addition, flavored water is in many times promoted to be a healthier alternative to different kinds of sodas. We offer these two types of flavored water to high end clients, especially tourists who go around the city viewing diverse sceneries.

According to research, the market for waters, especially in Madrid is anticipated to augment in a speed of around 10 % to 15 % in the next half a decade (Krishnan, et.al, 2014).

The concepts or rather reasons of selecting the water company are quite simple.

i. It is healthy

Drinking water is healthy and beneficial for one’s health. It is advisable by the doctors and also helps the functioning of most of our body processes.

ii. It regulates the temperatures in the body.

iii. It cushions the spinal cord, the brain as well as diverse sensitive areas.

iv. It helps in flushing body waste.

Part Four

From the context, the main strategic stance which I have chosen focuses mainly upon selections and options that have been specialized by individuals. The mission statement is, “to provide pure, healthy waters and enhanced waters at an affordable cost to any customer at any level. We express attention to excellence in customer service by providing quick and effective solutions while providing our customers with the highest quality products.”

Madrid Courtesy Company aims at offering healthy drinks to clientele in the state of Illinois in the future, internationally. The approach the company intends on using to distinguish ourselves from others include:

i. Our Target Market.

ii. Our Mission Statement.

Part Five

A distribution channel is a mode of transportation which Madrid Courtesy Company would use to transport and deal with their products. In this case, the channel would be directly to the consumers. Being a startup company, there are not many channels to be used except the most basic. In addition, diverse companies such as Salihiya and Fed Ex are essential in facilitating shipping responsibilities to our customers and facilitate that they get to them while fresh and in the most favorable temperatures (Global Industry Analysts, 2015). Lastly, we have been developing an online website which would be used by clients to order the beverages online and have them delivered.

Part Six

In this era, diverse individuals have clearly begun embracing eating practices and lifestyles which have been seen to pose risks to their health. This development in behavior is amplified by aspects such as traditions, family as well as culture. For instance, in the United States of America, Dietary recommendations have been reported to be broadcasted for several decades.

The three kinds of risks which the business has been facing are the competitive, regulatory and product risks. When thinking about product risks, aspects such as the water bottles could go bad, that is, they are prone to damage by climate. Secondly, regulatory risks include the states Dietary recommendation by food associations which could prove to be damaging to the making of water. Lastly on competitive risk, this is obvious that there are numerous competitive companies which would include convincing clients the reasons as to why they should select Madrid Courtesy Company as opposed to other companies.

Part Seven

Diverse weaknesses, strengths, opportunities as well as threats to passage for a restorative business are not extraordinary. There is not a significant measure of wealth needed to get into the marketplace. Nor is there the requirement for frugalities of balance for new contestants, except they might want to make and create the corrective items themselves. There are no administrative arrangements which limit the quantity of beautifying agents’ merchants in the market (Albers, et.al, 2016).

Strengths

i. Acknowledgement of new items by buyers of Madrid Courtesy Company products.

ii. Hydration purposes of Madrid Courtesy Company products.

Weaknesses

i. Competition with established companies.

ii. Increase in capital.

Opportunities

i. Open Market

ii. Extension of Product Lines of Madrid Courtesy Company products.

Threats

i. Change of climate in the area.

References

Albers, S., Wohlgezogen, F., & Zajac, E. J. (2016). Strategic alliance structures: An organization design perspective. Journal of Management, 42(3), 582-614.

Ichimura, A., Miyao, Y., & Senga, Y. (2017). U.S. Patent Application No. 15/536,372.

Krishnan, K., Nandy, D. K., & Puri, M. (2014). Does financing spur small business productivity? Evidence from a natural experiment. The Review of Financial Studies, 28(6), 1768-1809.