I need help with my week 8 assignment for my Strategy Class
Playing Field, Competition, and Our Organization
TO:
FROM: Vanessa Woodard
DATE: April 28, 2022
RE: Playing Field, Competition & Our Organization
1. Introduction and Playing Field Description
Businesses are most beneficial and interesting when you have unique strategies to run your company. As a result of the epidemic, businesses are being forced to adjust their business practices. Executive briefings are crucial because they frequently generate discussion of compelling arguments for change while also establishing you as a peer and trusted adviser.
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a. Company Name and Organization within the company |
Coca-Cola Company |
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The Coca-Cola system is made up of the Coca-Cola Company and its bottling partners. |
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b. Industry |
The Coca-Cola Company is a worldwide beverage business based in Atlanta, Georgia that was founded under Delaware's General Corporation Law. The corporation is well recognized for its flagship product, Coca Cola, which was created in 1886 by pharmacist John Pemberton. The Coca-Cola Company's organizational structure |
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c. Market Size |
The corporation has over 400 brands in over 200 countries throughout the world |
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d. Playing Field
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The Coca-Cola Company is engaged in manufacture of syrup and concentrate for Coca cola, which is subsequently distributed to other bottling firms across the world. Other soft drinks and citrus beverages are also produced and sold by the corporation. |
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e. Rationale for Selection |
The Coke brand is effective because it understands that people make purchasing decisions based on how they feel about a company rather than what that company has to provide. Coca-Cola has developed such a devoted following over the years by instilling a sense of connection in its customers |
2. Competitive Analysis
Competitor 1 Pepsi company
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a. Size |
PepsiCo is the world's largest beverage corporation in terms of sales and market value. It is one of the world's leading soft drink firms, with products ranging from juice and smoothies to carbonates and bottled water. PepsiCo offers its goods in over 200 countries, with renowned and prestigious soft drink brands such as Pepsi-Cola, Frito-Lay, Gatorade, Naked Juice, Quaker, Lipton, Mirinda, Kero Coco, and many others.
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b. Most Significant Strength and Weakness |
Pepsi is doing well as it has partnership with a variety of companies brand with a wide range of promotion and advertising potential. Every year, this organization examines its strategic plan by employing SWOTT analysis to manage their goods and learn about the internal and external components of the marketing industry (Bhasin, 2019). |
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Another drawback is receiving unfavorable feedback from the general public about the items. The items are not being distributed on a regular basis to local restaurants or other retailers. The items are not healthy, but they are extremely important to the firm and the society. |
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c. Competitive Impact of Strength and Weakness. |
Pepsi Co found that numerous more machine learning applications may have an influence on industrial process control. This improved their production and advertisements and distribution of work.
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d. Recent Performance |
With the recent performance the company reported fiscal fourth quarter net income of 1.8billion dollars (Lucas,2021). The company results was the mirror to what they had implemented, their strength and resilience of diverse workforce. They established excellent market execution, fast supply chain and other market platforms. The company is determined to focus on market leadership and investment to maintain reputation (Repko,2022).
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e. Major Developments |
Due to stiff competition and technology in the market Pepsi introduced Nitro Pepsi, characterized by Smaller, nitrogen-infused bubbles providing an extremely smooth, creamy texture, which is made possible by a unique widget put at the bottom of each can.
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Competitor 2: Heineken company
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a. Size |
Heineken has been one of the world's largest beverage corporations. It is now the world's second largest beer maker. The corporation was founded in 1864 and now has over 160 breweries in over 70 countries. Heineken makes beers and ciders that are regional, local, international, and specialized. Amstel, Desperados, Sol, Affligem, Tiger, Tecate, Red Stripe, and Krutovite are among the company's foreign beer brands |
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b. Most Significant Strength and Weakness |
Heineken built a premium brand image, lighter beer, greater quality, and appealing packaging in all countries. We may also discuss the company's strong and broad brand and portfolio, which helps it to stand out in the market. Furthermore, Heineken masters the 4 Ps in terms of pricing, place, promotion, and product.
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One of the most weaknesses is conservative business culture of Heineken. Due to this conservative business culture Heineken has struggled to obtain larger breweries in certain countries. Some countries convince their residents that alcohol really could damage the human’s life. Most people that consume products of Heineken have an average age of 30 years, so Heineken has to do with a “drinking age” issue. They tried to create an image that could be accepted by teenagers and local markets in different countries |
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c. Competitive Impact of Strength and Weakness. |
The corporation has developed a hybrid approach in which it retains internal control over security management and strategy while outsourcing 24/7 security operation services and cyber end user-reported issues to trusted third-party suppliers.
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d. Recent Performance |
The company’s top-line success was driven by their responsiveness to a rapidly changing environment, as well as the progressive relaxation of major limitations imposed two years ago across most markets to prevent the spread of COVID-19. The recovery was not consistent across geographies, and fresh waves and varieties of the virus had resulted in increased restrictions in several countries, notably in Asia Pacific and Africa. Under very unpredictable economic conditions, their personnel continued to display remarkable resilience and dedication to serving their clients and consumers (Amsterdam,2021)
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e. Major Developments |
Competition from other companies drove Heineken company to launch other product known as Heineken 3, a mid-strength, lower calorie, lower carbohydrate beer two years ago (Ashailer,2016). Heineken launched an accelerator program for technology entrepreneurs to collaborate on the development of digital services that will assist city inhabitants better their evenings out (Joseph,2016)
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3. Organizational Assessment
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a. Size |
The company provide about 1.5 billion servings. |
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b. Most Significant Strength and Weakness |
Coca cola company has a strong portfolio, brand image and the high brand awareness and holds the largest market share to sell and advertise their products. |
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Coca cola has continued to rely on the popularity of its existing brands and fail to make more strategic moves to beat the competition. Other weaknesses are their currency fluctuations(dollars) thus causing loss of profits and water management issues |
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c. Competitive Impact of Strength and Weakness. |
. Failure to address these problems it will lead to continuous loss in the company. . |
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d. Recent Performance |
With the recent quarterly performance, the results are appealing that the company is making some progress. The company continues to be consumer centric by using intelligent experimentation at the local market level
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e. Major Developments |
the company cleverly accumulated vast data of flavor combinations and levered machine learning to identify the most popular versions. Using the data retrieved, the company launched the product Cherry Sprite nationally. In this way, Coca-Cola managed to utilize Machine Learning in product development and make decisions based on individual preferences.
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4. Key Conclusions
Coca cola company kept its consumer price fixed for about seventy years before utilizing networking effects. It used similar approach to scale across the whole world. It started with a unique, market-tested formula to produce non-alcoholic drinks unlike the other companies.
5. References
Amsterdam. (2021, February 10). Home. The HEINEKEN Company. https://www.theheinekencompany.com/newsroom/heineken-nv-reports-2020-full-year-results-and-shares-updates-on-evergreen-strategic-review/
As hailer. (2021, December 20). Heineken launches first new product in 20 years. Beer & Brewer. https://www.beerandbrewer.com/17662-2/
Basin, H. (2019, April 3). SWOT analysis of PepsiCo - Pepsi SWOT analysis. Marketing91. https://www.marketing91.com/swot-analysis-pepsico/
Joseph, S. (2016, April 15). Heineken becomes the latest brand to tap start-UPS for digital innovations. Marketing Week. https://www.marketingweek.com/heineken-becomes-the-latest-brand-to-tap-start-ups-for-digital-innovations/
Lucas, A. (2021, February 11). Pepsi says revenue jumped 8.8%, sees 2021 results meeting long-term targets. CNBC. https://www.cnbc.com/2021/02/11/pepsico-pep-q4-2020-earnings-beat.html
Repko, M. (2022, February 10). PepsiCo beats on fourth-quarter earnings, but warns of cost pressure. CNBC. https://www.cnbc.com/2022/02/10/pepsico-pep-q4-2021-earnings-.html
Tours, A. (2022, January 12). Heineken revenue & production statistics 2022 | Infographics. Tours in Amsterdam. https://toursinamsterdam.com/heineken-revenue-stats/
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