Google Analytics & Adobe Analytics Omniture Assignments

ASSIGNMENT11.docx

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Assignment 11: Adobe Analytics and Google Analytics

– Try your hand at using or creating segments of your own

Name: ____________________

Class: ___________________

Goal: Understand the segmentation capabilities built into Web Analytics platforms

ADOBE ANALYTICS

Use a pre-existing (or create your own segment for extra points) in Adobe Analytics.

1. Paste the segment definition below (along with the name of your segment - screenshot)

2. Run a report using that segment – and paste a screen shot of the report with the segment, below.

3. Do you feel satisfied with the results of your report using the segment? (No right answer)

GOOGLE ANALYTICS

Students should use the videos in the last assignment to create a certain type of Segment in this assignment – I want student to play with Demographics. As we know, Google Analytics pulls in Geodemographic information from DoubleClick, and has been doing so for some time.

· Google Analytics Demographics & Interest https://www.youtube.com/watch?v=qY2QAgnqJdo

Here’s an example of a Demographic Segmentation I made just now:

When I save that segment this is what I get.

I can use this segment in almost every single report that Google Analytics has.

1. Create a custom Geodemographic segment and apply it to a few reports – (two or three) and paste the screenshots below.

2. Explain what these segments show and what insight you can get from them.