assignment
Case Study 2: Baosteel Europe
Read the case study titled, "Integrative Case 14: Baosteel Europe," located on page 465 of textbook (in the Power point as attached).
Write a two to three (2-3) page paper in which you:
1. Using Hofstede's five (5) dimensions of culture, compare and contrast the cultures of China and Germany. Examine the major obstacles that Baosteel Europe faced when entering the German market. Provide at least two (2) examples of the critical actions that Baosteel took in order to deal with the aforementioned obstacles (e.g., liability of foreignness).
2. Analyze the fundamental advantages and disadvantages of Baosteel's Foreign Direct Investment (FDI) strategy versus the other international strategies for expansion. Agree or disagree with Baosteel's decision to found Baosteel Europe GmbH. Provide a rationale for your response.
3. Based upon the comprehensive model of foreign entry (Figure 6.2, page 159 in the Power point as attached), determine the top driving factor(s) from the industry-, resource-, and institution based-view for Baosteel’s decision to enter Germany. Provide a rationale for your response.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format.
· Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
· Assess the impact and influences of global institutions, culture, and ethics in international strategic management.
· Formulate, implement and evaluate effective strategies to enter foreign markets based on an analysis of global operating environments, market dynamics, and internal capabilities.
· Use technology and information resources to research issues in global strategy.
· Write clearly and concisely about global strategy using proper writing mechanics.
Rubric:
Exemplary
90-100% A
1. Using Hofstede’s five (5) dimensions of culture, compare
and contrast the cultures of China and Germany. Examine the
major obstacles that Baosteel Europe faced when entering the
German market. Provide at least two (2) examples of the
critical actions that Baosteel took in order to deal with the
aforementioned obstacles (e.g., liability of foreignness).
Weight: 30%
2. Analyze the fundamental advantages and disadvantages of
Baosteel’s Foreign Direct Investment (FDI) strategy versus
the other international strategies for expansion. Agree or
disagree with Baosteel’s decision to found Baosteel Europe
GmbH. Provide a rationale for your response.
Weight: 25%
3. Based upon the comprehensive model of foreign entry
(Figure 6.2, page 159), determine the top driving factor(s)
from the industry-, resource-, and institution based-view for
Baosteel’s decision to enter Germany. Provide a rationale for
your response.
Weight: 25%
4.
Writing Mechanics, Grammar, and Formatting
Weight: 5%
5.
Appropriate use of APA in-text citations and reference
section
Weight: 5%
6.
Information Literacy / Integration of Sources
Weight: 5%
7.
Clarity and Coherence of Writing
Weight: 5%
Sources are consistently integrated using effective techniques of quoting,
paraphrasing, and summarizing.
Information is provided in a clear, coherent, and consistent manner with reasons and
evidence that logically support ideas.
Error free or almost error free grammar, spelling, punctuation, or formatting.
In-text citations and references are error free or almost error free and consistently
formatted correctly in APA style.
Thoroughly analyzed the fundamental advantages and disadvantages of Baosteel’s
Foreign Direct Investment (FDI) strategy versus the other international strategies for
expansion. Thoroughly agreed or disagreed with Baosteel’s decision to found
Baosteel Europe GmbH. Thoroughly provided a rationale for your response.
Thoroughly determined the top driving factor(s) from the industry-, resource-, and
institution based-view for Baosteel’s decision to enter Germany based upon the
comprehensive model of foreign entry (Figure 6.2, page 159). Thoroughly provided a
rationale for your response.
Criteria
Thoroughly compared and contrasted the cultures of China and Germany using
Hofstede’s five (5) dimensions of culture. Thoroughly examined the major obstacles
that Baosteel Europe faced when entering the German market. Thoroughly provided
at least two (2) examples of the critical actions that Baosteel took in order to deal with
the aforementioned obstacles (e.g., liability of foreignness).