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assignment11-02.docx

Case Study 2: Baosteel Europe

Read the case study titled, "Integrative Case 14: Baosteel Europe," located on page 465 of textbook (in the Power point as attached).

Write a two to three (2-3) page paper in which you:

1. Using Hofstede's five (5) dimensions of culture, compare and contrast the cultures of China and Germany. Examine the major obstacles that Baosteel Europe faced when entering the German market. Provide at least two (2) examples of the critical actions that Baosteel took in order to deal with the aforementioned obstacles (e.g., liability of foreignness).

2. Analyze the fundamental advantages and disadvantages of Baosteel's Foreign Direct Investment (FDI) strategy versus the other international strategies for expansion. Agree or disagree with Baosteel's decision to found Baosteel Europe GmbH. Provide a rationale for your response.

3. Based upon the comprehensive model of foreign entry (Figure 6.2, page 159 in the Power point as attached), determine the top driving factor(s) from the industry-, resource-, and institution based-view for Baosteel’s decision to enter Germany. Provide a rationale for your response.

Your assignment must follow these formatting requirements:

· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format.

· Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

· Assess the impact and influences of global institutions, culture, and ethics in international strategic management.

· Formulate, implement and evaluate effective strategies to enter foreign markets based on an analysis of global operating environments, market dynamics, and internal capabilities.

· Use technology and information resources to research issues in global strategy.

· Write clearly and concisely about global strategy using proper writing mechanics.

Rubric:

Exemplary

90-100% A

1. Using Hofstede’s five (5) dimensions of culture, compare

and contrast the cultures of China and Germany. Examine the

major obstacles that Baosteel Europe faced when entering the

German market. Provide at least two (2) examples of the

critical actions that Baosteel took in order to deal with the

aforementioned obstacles (e.g., liability of foreignness).

Weight: 30%

2. Analyze the fundamental advantages and disadvantages of

Baosteel’s Foreign Direct Investment (FDI) strategy versus

the other international strategies for expansion. Agree or

disagree with Baosteel’s decision to found Baosteel Europe

GmbH. Provide a rationale for your response.

Weight: 25%

3. Based upon the comprehensive model of foreign entry

(Figure 6.2, page 159), determine the top driving factor(s)

from the industry-, resource-, and institution based-view for

Baosteel’s decision to enter Germany. Provide a rationale for

your response.

Weight: 25%

4.

 

Writing Mechanics, Grammar, and Formatting

Weight: 5%

5.

 

Appropriate use of APA in-text citations and  reference

section

Weight: 5%

6.

 

Information Literacy / Integration of Sources

Weight: 5%

7.

 

Clarity and Coherence of Writing

Weight: 5%

Sources are consistently integrated using effective techniques of quoting,

paraphrasing, and summarizing.

Information is provided in a clear, coherent, and consistent manner with reasons and

evidence that logically support ideas.

Error free or almost error free grammar, spelling, punctuation, or formatting.

In-text citations and references are error free or almost error free and consistently

formatted correctly in APA style.

Thoroughly analyzed the fundamental advantages and disadvantages of Baosteel’s

Foreign Direct Investment (FDI) strategy versus the other international strategies for

expansion. Thoroughly agreed or disagreed with Baosteel’s decision to found

Baosteel Europe GmbH. Thoroughly provided a rationale for your response.

Thoroughly determined the top driving factor(s) from the industry-, resource-, and

institution based-view for Baosteel’s decision to enter Germany based upon the

comprehensive model of foreign entry (Figure 6.2, page 159). Thoroughly provided a

rationale for your response.

Criteria

Thoroughly compared and contrasted the cultures of China and Germany using

Hofstede’s five (5) dimensions of culture. Thoroughly examined the major obstacles

that Baosteel Europe faced when entering the German market. Thoroughly provided

at least two (2) examples of the critical actions that Baosteel took in order to deal with

the aforementioned obstacles (e.g., liability of foreignness).