Website Critique Project2 (Due March 27,2019 5pm EST)

The brand has many reviews on different sites, there is a review within the website, there are three reviews on google, and several more on YouTube and Instagram (Physiq Apparel, n.d). The onsite review is definitive and characteristic of people who have used the product. There are about positive and negative feedback with most customer pointing out exactly what worked for them and what didn’t. On Google, there are no definitive characteristics. However, YouTube is the most interactive reactionary feedback in which the clothes are worn and commented on at that moment. However, there is no feedback on usability and wear and tear.

E-retailing

Physiq Apparel is an extension of an existing retailer who has a website with both international and local deliveries possible. As a result, they have a global impact with a definitive choice for creating ambassadors in sportswear apparels industry. There is a direct sale of a product that is evident with the existing presence of the introduction of new services. This presence makes them widely known and also creates a channel for effective interaction with a wider market share. As a result, the apparel has a reachability factor that works well as compared to the physical stores. Use of social media makes it easy to have customer appeal and provide almost instantaneous feedback that can be traced easily. At the same time, there is a strong barding presence in that is evidently marked by identification of logo and the types of clothing. It makes it easy to spot while at the same time making it appear classy in its placement. This is an appeal to its customers which is targeted at a younger generation of about 20-35-year-olds.

However, there might be a challenge in payment since most of the payment methods are through online with livechat, VISA or MasterCard information (Physiq Apparel, n.d). This poses a risk in term of leaking customer information in case of hacking. As a result, there might be a section of the market that would not be willing for the risk of exposure. Additionally, this poses a risk in the invasion of privacy as there is a lot of information required when putting in the payment details. In addition, the models used in sight have one similar look. This might indicate that there is no variation in body types and while there is the inclusion of race, there is the exclusion of body types that may not be attractive for many people. It also indicates that there is no variation of sizes creating a sense of segregation. There is also the fact that the logo can easily be replaced both on the photograph and physical meaning that it is easy to have counterfeits especially with the wholesale option that might lead to a detriment in terms of quality (Physiq Apparel, n.d).

Global E-commerce

The product is easy to sell and purchase online due to the fact that shipping is allowed. There is also the possibility of partnership in through the collection point and the ambassadors of eth product. In this way, accessibility is easier and more convenient for customers. Additionally, are classic and cannot go out of fashion easily making them easy to store for a long time, they also do not rot hence have a long shelf life. As for clothing, they can be packed many within a small package making it easier to ship through different channels as cargo on air or land and sea.

Reference