Assignment 1 - Quick Trip Case Study
Assignment 1: Quick Trip Case Study
worth 250 points
Complete an analysis of the QuickTrip. Assess the organizational layout, performance metrics, and the technology that
is used to measure performance and connect with consumers.
The QuickTrip Case Study is available in the course shell. It is also available at the following
link: http://supplychainresearch.com/images/quik_trip.pdf
Write a six to seven (6-7) page paper in which you:
1. Evaluate QuickTrip operations strategy and explain how the organization seeks to gain a competitive
advantage in terms of sustainability.
2. Analyze how operation management activities affect the customer experience. Select two (2) operation
management challenges and provide the solutions for confronting them.
3. Examine QuickTrip value chain and evaluate its effectiveness to operations in terms of quality, value creation,
and customer satisfaction.
4. Determine the different types of performance measurements that can be used to measure QuickTrip service-
delivery system design. Select at least two (2) types that can be applied and provide justifications for the
selection.
5. Examine the different types of technologies applied to QuickTrip service operations and evaluate how the
technologies strengthen the value chain.
6. Use at least two (2) quality resources in this assignment that do not include the initial case
study. Note: Wikipedia and similar websites do not qualify as quality resources.
Your assignment must follow these formatting requirements:
• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations
and references must follow (SWS). Check with your professor for any additional instructions.
• Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the
course title, and the date. The cover page and the reference page are not included in the required assignment
page length.
The specific course learning outcomes associated with this assignment are:
• Apply the concept of operations management.
• Compare and contrast the difference between a supply chain and a value chain.
• Analyze the types of measures used for decision making.
• Analyze the five key competitive priorities and their relationship to operations strategy.
• Analyze different types of technology and their roles in manufacturing and service operations.
• Use technology and information resources to research issues in operations management.
• Write clearly and concisely about operations management using proper writing mechanics.
Points: 250 Assignment 1: QuickTrip Case Study
Criteria
Unacceptable
Below 60% F
Meets
Minimum
Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A 1. Evaluate QuickTrip's operations strategy and explain how the organization seeks to gain a competitive advantage in terms of sustainability.
Weight: 15%
Did not submit or incompletely evaluated QuickTrip's operations strategy; Did not submit or incompletely explained how the organization seeks to gain a competitive advantage in terms of sustainability.
Insufficiently evaluated QuickTrip's operations strategy; Insufficiently explained how the organization seeks to gain a competitive advantage in terms of sustainability.
Partially evaluated QuickTrip's operations strategy; Partially explained how the organization seeks to gain a competitive advantage in terms of sustainability.
Satisfactorily evaluated QuickTrip's operations strategy; Satisfactorily explained how the organization seeks to gain a competitive advantage in terms of sustainability.
Thoroughly evaluated QuickTrip's operations strategy;
Thoroughly explained how the organization seeks to gain a competitive advantage in terms of sustainability.
2. Analyze how operation management activities affect the customer experience. Select two (2) operation management challenges and provide the solutions for confronting them. Weight: 20%
Did not submit or incompletely analyzed how operation management activities affect the customer experience. Did not submit or incompletely selected two (2) operation management challenges; Did not submit or incompletely provided the solutions for confronting them.
Insufficiently analyzed how operation management activities affect the customer experience. Insufficiently selected two (2) operation management challenges; Insufficiently provided the solutions for confronting them.
Partially analyzed how operation management activities affect the customer experience. Partially selected two (2) operation management challenges; Partially provided the solutions for confronting them.
Satisfactorily analyzed how operation management activities affect the customer experience. Satisfactorily selected two (2) operation management challenges; Satisfactorily provided the solutions for confronting them.
Thoroughly analyzed how operation management activities affect the customer experience. Thoroughly selected two (2) operation management challenges; Thoroughly provided the solutions for confronting them.
3. Examine QuickTrip's value chain and evaluate its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
Weight: 15%
Did not submit or incompletely examined QuickTrip's value chain; Did not submit or incompletely evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
Insufficiently examined QuickTrip's value chain; Insufficiently evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
Partially examined QuickTrip's value chain; Partially evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
Satisfactorily examined QuickTrip's value chain; Satisfactorily evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
Thoroughly examined QuickTrip's value chain; Thoroughly evaluated its effectiveness to operations in terms of quality, value creation, and customer satisfaction.
Criteria
Unacceptable
Below 60% F
Meets
Minimum
Expectations
60-69% D
Fair
70-79% C
Proficient
80-89% B
Exemplary
90-100% A
4. Determine the
different types
of performance
measurements
that can be
used to
measure
QuickTrip's
service-
delivery
system design.
Select at least
two (2) types
that can be
applied and
provide
justifications
for the
selection.
Weight: 20%
Did not submit or
incompletely
determined the
different types of
performance
measurements that
can be used to
measure
QuickTrip's
service-delivery
system design. Did
not submit or
incompletely
selected at least
two (2) types that
can be applied;
Did not submit or
incompletely
provided
justifications for
the selection.
Insufficiently
determined the
different types of
performance
measurements
that can be used
to measure
QuickTrip's
service-delivery
system design.
Insufficiently
selected at least
two (2) types
that can be
applied;
Insufficiently
provided
justifications for
the selection.
Partially
determined the
different types
of performance
measurements
that can be used
to measure
QuickTrip's
service-delivery
system design.
Partially
selected at least
two (2) types
that can be
applied;
Partially
provided
justifications
for the
selection.
Satisfactorily
determined the
different types
of performance
measurements
that can be used
to measure
QuickTrip's
service-delivery
system design.
Satisfactorily
selected at least
two (2) types
that can be
applied;
Satisfactorily
provided
justifications
for the
selection.
Thoroughly determined
the different types of
performance
measurements that can be
used to measure
QuickTrip's service-
delivery system design.
Thoroughly selected at
least two (2) types that
can be applied;
Thoroughly provided
justifications for the
selection.
5. Examine the
different types
of technologies
applied to
QuickTrip's
service
operations and
evaluate how
the
technologies
strengthen the
value chain.
Weight: 15%
Did not submit or
incompletely
examined the
different types of
technologies
applied to
QuickTrip's
service operations;
Did not submit or
incompletely
evaluated how the
technologies
strengthen the
value chain.
Insufficiently
examined the
different types of
technologies
applied to
QuickTrip's
service
operations;
Insufficiently
evaluated how
the technologies
strengthen the
value chain.
Partially
examined the
different types
of technologies
applied to
QuickTrip's
service
operations;
Partially
evaluated how
the technologies
strengthen the
value chain.
Satisfactorily
examined the
different types
of technologies
applied to
QuickTrip's
service
operations;
Satisfactorily
evaluated how
the technologies
strengthen the
value chain.
Thoroughly examined the
different types of
technologies applied to
QuickTrip's service
operations; Thoroughly
evaluated how the
technologies strengthen
the value chain.
6. 3 references
Weight: 5%
No references
provided
Does not meet
the required
number of
references; all
references poor
quality choices.
Does not meet
the required
number of
references;
some references
poor quality
choices.
Meets number
of required
references; all
references high
quality choices.
Exceeds number of
required references; all
references high quality
choices.
7. Clarity, writing
mechanics,
and formatting
requirements
Weight: 10%
More than 8 errors
present
7-8 errors
present
5-6 errors
present
3-4 errors
present
0-2 errors present