International Marketing Critical Review Assignment

MKW3444 INTERNATIONAL MARKETING

Assignment 1 (Essay)

Weight: 15% of assessment Group or Individual: Individual Assignment Length: 1500 words (excluding references, title page and executive summary) Due date: Week 6

“No manager can afford to ignore the policies and regulations of the country from which he or she

conducts international marketing transactions. Wherever a firm is located, it will be affected by

government policies and the legal system.” Czinkota & Ronkainen (2013, p.133)

Write an essay to explain the statement with emphasis on home and host country government policies

that facilitate and regulate the international marketing activities of a business firm with specific example of

such policies from a country of your choice as Home (Country of Origin) and Host (Export/FDI

Destination) country.

Tips for the Assignment:

Visit relevant government websites of the country of your choice (your home country is preferred) and

identify policies that facilitate and regulate domestic and foreign firms’ international marketing activities

within the country. Critically evaluate the facilitating and/or regulating role of at least three (3) to a

maximum of five (5) such policies. Home country policies may include promotion of export and other

international business activities (including FDIs in foreign country markets) of domestic companies, and

any policy that sanction or discourage their international marketing activities with any foreign company

and foreign market. Host country policies may include government rules that restrict or regulate

international marketing activities (including FDIs) of foreign companies within its territory. Your essay can

concentrate either on home government policies for domestic companies’ international marketing

activities or policies for marketing activities of the foreign companies in the country.

Suggested Structure:

1. Introduction: Brief introduction highlighting the importance of understanding home and host

government policies and regulations in international marketing activities and provide a structure of

the essay (approximately 150 - 200 words)

2. Literature Review: Brief literature review highlighting the use and outcomes of different

government policies as a background of study topic (approximately 250 -300 words)

3. Critical analysis of the selected government policies (issues): This is the core of this

assignment to demonstrate your understanding of the nature of a policy, its expected objective for

the government, and its likely impact and outcome for the domestic or foreign companies. Your

discussion must be critical analysis of each policy rather than simple description. Use any

supporting empirical evidence from the literature review to support of your argument

(approximately 900 – 1000 words).

4. Conclusion: Conclusion to summaries your discussion, implication for your company and

comment on any policy (approximately 100 words).

5. References: List all your sources of information for the essay. Follow details on it provided in the

Unit Guide.

Follow other instructions provided for the assessment task in the Unit Guide.