marketing 300

9/30/2019 Assignment 1: Ethics Mini Case

https://usm.instructure.com/courses/41744/assignments/356281 1/3

Ethics Mini Case

9/30/2019 Assignment 1: Ethics Mini Case

https://usm.instructure.com/courses/41744/assignments/356281 2/3

Criteria Ratings Pts

15.0 pts

15.0 pts

20.0 pts

30.0 pts

Define the ethical issue(s)

15.0 pts Full Marks Defines issue of changing assumptions and mentions harm expected

12.0 pts 4

8.0 pts 3 Mentions facts related to the case but misses the key issue of changing assumptions

4.0 pts 2

0.0 pts No Marks Does not frame in the issue at all in relation to the case

Who are the primary stakeholders in this situation?

15.0 pts Full Marks Identifies 4 or 5 different stakeholders

12.0 pts 4

9.0 pts 3 Identifies one or 2 stakeholders

6.0 pts 2

0.0 pts No Marks Does not correctly identify stakeholders

What are Mr. Hollis’ possible alternatives?

20.0 pts Full Marks Identifies 2 or more options that relate to the case

16.0 pts 4

12.0 pts 3 Identifies one option but it’s not clear or does not make clear sense

8.0 pts 3

0.0 pts No Marks Does not identify alternatives

Evaluate and detail the ethical implications of the alternative actions you listed in #3 by using at least one decision rule.

30.0 pts Full Marks Identifies two or more ethical questions and suggests an understanding of the rule

24.0 pts 4

18.0 pts Identifies one ethical question or framework

9.0 pts 3

0.0 pts No Marks Does not identify a relevant decision rule or ethical framework

9/30/2019 Assignment 1: Ethics Mini Case

https://usm.instructure.com/courses/41744/assignments/356281 3/3

Total Points: 100.0

Criteria Ratings Pts

20.0 pts

What action would you recommend to Mr. Hollis? Explain/justify your decision.

20.0 pts Full Marks Provides a recommendation that is sound and implied

15.0 pts 4

10.0 pts 3 Provides a recommendation but it is not related to the analysis or clear

5.0 pts 2

0.0 pts No Marks Does not provide a recommendation that makes sense