Assignment 4

下列图表是显示瑞士过去几年使用food delivery的人数和预测未来几年将会使用food delivery的人数变化。图标显示使用food delivery的人数一直在上涨，在未来几年人数也将会持续上涨。这就表示了，现在food delivery的市场已经被大部分人所接受跟使用。所以选择food delivery市场，这是人们生活所需，并且在将来市场只会被更多人使用和需要。

在uber eats的官方网站上，人们可以搜索到不同种类的食物，或是根据国家食物分类来搜索想要订购的餐馆或食物（如下图所示）。虽然餐厅的种类很多，但是却没有选项是提供超市选购送货服务的。人们无法在网上购买想要的新鲜食材，水果或生活用品，并在下单后立即可以送货到家。这就是现在food delivery所存在的缺口。当人们不想出门采购，或是上班没有时间采购食材，没有新鲜食材的时候，有可以提供送货上门是非常方便的。正是看到了这个缺口，才想要创造一个可以为人们提供从超市为大家提供送货的服务。

另一方面，uber eats的支付方式比较局限，uber eats只可以使用PayPal，信用卡或借记卡。对于现金，现在只针对个别商家可以使用，并没有全部普遍。并且uber eats采取现金充值方式，这种方式并不科学，因为账户中总会有剩余金额无法全部使用完。无法使用现金，对于瑞士人民是不方便的，有些时候人们只想使用现金支付。这也是一个需求缺口，所以app的支付选项有多种可以选择，人们可以选择使用信用卡或借记卡，或是使用现金支付。

The chart below shows the change in the number of people who have used food delivery in Switzerland over the past few years and the number of people who are forecast to use food delivery in the next few years. The graph shows that the number of people using food delivery has been rising and will continue to rise in the coming years. This means that now the food delivery market has been accepted and used by most people. So choose the food delivery market, which is what people need in life, and the market will only be used and needed by more people in the future.

On the official website of uber eats, people can search for different kinds of food, or search for the restaurant or food they want to order according to the national food classification (as shown in the picture below). Although there are many types of restaurants, there is no option that offers supermarket shopping for delivery. People can not buy the fresh ingredients, fruit, or groceries they want online and have them delivered to their homes immediately after placing the order. This is the current gap in food delivery. When people do not want to go out to buy, or they do not have time to buy ingredients at work, and they do not have fresh ingredients, it is very convenient to provide home delivery. It was seeing this gap that led to the desire to create a service that would provide people with delivery from supermarkets to everyone.

On the other hand, the payment method of uber eats is more limited, uber eats can only use PayPal, credit or debit cards. As for cash, it is only available for individual merchants now, and it is not universal. And uber eats uses the cash recharge method, which is not scientific because there will always be remaining funds in the account that cannot be used up. Not being able to use cash is inconvenient for Swiss people, and sometimes people just want to pay in cash. This is also a demand gap, so there are a variety of payment options for the app, people can choose to pay with a credit or debit card, or pay with cash.