MARKETING - Ethical and Socially Responsible Marketing Analysis

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Assignment 1 No Plagiarism Please:

Apply: Ethical and Socially Responsible Marketing Analysis 

Write a 400- to 600-word analysis and evaluation of a company’s effectiveness in the following areas:

· Distinguish between social responsibility, ethical, and legal issues and their effect on marketing.

· Relate the triple bottom line to an organization’s sustainability.

· Analyze consumer influence on ethical behavior in marketing.

· Assess the value of communicating ethical behavior to the public.

· Conclude how ethical issues influence legal issues in marketing.

“Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making” from the University Library.

Marketing Planning

· Condon, J. T. (2010). Strategy marketing planning and the marketing plan.  International Encyclopedia of Hospitality Management , n/a.

· Mangram, M. (2012). The globalization of Tesla Motors: a strategic marketing plan analysis.  Journal of Strategic Marketing, 20 (4), 289–312.

· McDonald, M., & Wilson, H. (2011). Chapter 14: A step by step marketing planning system.  Marketing Plans : How to Prepare Them, How to Use Them , 521-556.

· McFadden, D. T., Umberger, W., & Wilson, J. (2009). Growing a Niche Market: A Targeted Marketing Plan for Colorado Homestead Ranches.  Review of Agricultural Economics, 31 (4), 984–998.

· Meredith, L. (2016). Multiple marketing plans: An analytical template.  Journal of Business & Industrial Marketing, 31 (4), 519–530.

· Parilti, N., Kulter Demirgunes, B., & Ozsacmaci, B. (2014). Ethical issues in marketing: An application for understanding ethical decision making.  Marmara University Journal of Economic and Administrative Sciences, 36 (2), 275–298.

Multimedia

· Goldhil Home Media International (1998). Marketing Planning (32:15) [Full video],  Films on Demand .

· Goldhil Home Media International (2001). Marketing: The Standard Deviants(r) Core Curriculum (39:54) [Full video].  Films on Demand .

Publication

· Marketing Plan : How to Prepare and Implement It

· Marketing Plan Templates for Enhancing Profits