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Assignment 1

Instructions

Your assignment is to create an ad for a product that appeals to busy college students by making their student life more efficient and productive (please be professional). This could be an ad for an already existing or new product.

Pease note that the ad needs to include your original messaging geared toward your specified target market and product/service focus. Please do not merely copy an existing ad. The format of the ad can consist of a flyer, brochure, social media post, radio ad, video, etc.

Please keep in mind the message that you are trying to convey, the product/service details of importance, and your specific call to action (what do you want your customer to do upon seeing/hearing/reading the ad?).

Please review 11 Simple Tips for Creating an Effective Ad for added information.

Assignment 2

Instructions

Visit the the link below and take the "How Good are your Communication Skills" Assessment.

How Good Are Your Communication Skills?

Review your results and continue reading the article that follows the assessment and answer the following:

· How can managers become better communicators in this new era of the diverse and ever-changing organization?

Please submit this as a Microsoft Word document (.doc or .docx), double-spaced, 12pt font, one to two pages. Be sure to use APA format documenting your in-text citations and references (the web pages you visited).

Score Interpretation

Score = 57

56-75

Excellent! You understand your role as a communicator, both when you send messages and when you receive them. You anticipate problems, and you choose the right channel to communicate. People respect you for your ability to communicate clearly and they appreciate your listening skills.

ASSIGNMENT 3

Begin thinking of and writing out your business idea or area of interest.

In what do you want to start a business?

Create & Submit your Elevator Pitch VIDEO Presentation.

YOUR PITCH Should NOT Exceed 3 MINUTES!

Write and submit your business idea in at least one page (approx 200-300 words). "link not found"USE the Business Idea TEMPLATE PROVIDED

The purpose of this project is to help you develop and refine your entrepreneurial goals. This is a practical course designed to assist students in determining if they have the traits and skill set to be entrepreneurs. It is designed for students who think they may want to start a business for the first time or for those already in business seeking to expand or diversify. It is likely that many of the students who enroll in this course already have a business idea in mind, a business area of interest or have an existing business in which they are a sole proprietor or partner. Students will start off the term by submitting their business idea with as much clarity and detail as possible. ASSIGNMENT SCHEDULE Week # Assignment & Submission Details: Points 1 Begin thinking of and writing out your business idea or area of interest. In what do you want to start a business? 2 Write and submit your business idea in at least one page (approx. 200-300 words). USE the Business IDEA TEMPLATE PROVIDED. NOTE: This counts towards WEEK #2 ATTENDANCE – failure to submit a business idea will result in an absence for the week. Keep working on your Business Idea and incorporate concepts learned in class to determine feasibility and competitive advantage. Continue to develop your Elevator Pitch Presentation from your Business Idea write-ups, revisions and feedback provided.

BUSINESS NAME INDUSTRY DESCRIBE YOUR BUSINESS IDEA:

WHAT IS YOUR COMPETITIVE ADVANTAGE: