Business

9.0 pts

Full Marks

Response clearly and thoroughly describes how social media can help advance organizational strategy. Responses will vary but will likely include some of the following: using defenders-of-belief communities to facilitate activities such as sales and marketing; using seeker-of-the-truth communities for customer service activities; using social CRM to create an interactive, dynamic relationship between organizations and customers; facilitating peer-to-peer support; using online user communities to provide solutions to complex supply chain problems; crowdsourcing to solicit input and feedback for product design or redesign; using Enterprise 2.0 to facilitate the cooperative work of people inside organizations; processing user tags to create folksonomies; and employing social media to find employee prospects, recruit candidates, and, in some organizations, to evaluate candidates.

6.75 pts

3/4 Marks

Response accurately describes how social media can help advance organizational strategy. Responses will vary but will likely include some of the following: using defenders-of-belief communities to facilitate activities such as sales and marketing; using seeker-of-the-truth communities for customer service activities; using social CRM to create an interactive, dynamic relationship between organizations and customers; facilitating peer-to-peer support; using online user communities to provide solutions to complex supply chain problems; crowdsourcing to solicit input and feedback for product design or redesign; using Enterprise 2.0 to facilitate the cooperative work of people inside organizations; processing user tags to create folksonomies; and employing social media to find employee prospects, recruit candidates, and, in some organizations, to evaluate candidates.

4.5 pts

1/2 Marks

Response provides some description of how social media can help advance organizational strategy, although significant elements may be vague or inaccurate. Responses will vary, but will likely include some of the following: using defenders-of-belief communities to facilitate activities such as sales and marketing; using seeker-of-the-truth communities for customer service activities; using social CRM to create an interactive, dynamic relationship between organizations and customers; facilitating peer-to-peer support; using online user communities to provide solutions to complex supply chain problems; crowdsourcing to solicit input and feedback for product design or redesign; using Enterprise 2.0 to facilitate the cooperative work of people inside organizations; processing user tags to create folksonomies; and employing social media to find employee prospects, recruit candidates, and, in some organizations, to evaluate candidates.

2.25 pts

1/4 Mark

Response fails to display any significant understanding of how social media can help advance organizational strategy.

4.0 pts

Full Marks

Organization is clear and helps the reader understand the respondent’s point of view. Transitions connect concepts and guide the reader. Contains an effective introduction and conclusion.

3.0 pts

3/4 Marks

Organization helps the reader understand the respondent’s point of view. Transitions connect some concepts. Contains an appropriate introduction and conclusion.

2.0 pts

1/2 Marks

A lack of organization interferes with the reader’s understanding of the respondent’s point of view. Response has few transitions that would help the reader follow the essay. Either the introduction or the conclusion or both are ineffective.

1.0 pts

1/4 Marks

nterferes with the reader’s understanding of the respondent’s point of view. Response lacks transitions that would help the reader follow the essay. Both the introduction and the conclusion are absent or ineffective.

4.0 pts

Full Marks

Response does not contain a significant number of errors in grammar, spelling, punctuation, or word choice. Errors do not interfere with the reader’s understanding. Response demonstrates variety in sentence structure. Demonstrates sophistication and skill with a wide variety of conventions.understanding.

3.0 pts

3/4 Marks

Response contains a significant but not excessive number of errors in grammar, spelling, punctuation, or word choice. Most errors do not interfere with the reader’s understanding. Response demonstrates some variety in sentence structure. Demonstrates control over basic but not complex conventions

2.0 pts

1/2 Marks

Response contains a substantial number of errors in grammar, spelling, punctuation, or word choice. Many errors interfere with the reader’s understanding. Response demonstrates little to no variety in sentence structure. Demonstrates minimal control over basic conventions.

1.0 pts

1/4 Marks

Response contains a large number of errors in grammar, spelling, punctuation, or word choice. Many errors interfere with the reader’s understanding. Response demonstrates little to no variety in sentence structure. Demonstrates a lack of control over basic conventions.

4.0 pts

Full Marks

• Voice is appropriately authoritative, indicating a high level of comfort with the material. • Words are precise and well-chosen. • Sentences are varied and have a natural fluidity.

3.0 pts

3/4 Marks

• Voice is appropriate and clear. • Words are appropriate to the subject matter. • Sentences are appropriate and varied, making the response easy to read

2.0 pts

1/2 Marks

• Voice may be artificial or uneven. • Word choice, overall, may be appropriate for the subject matter, but original writing may indicate a limited vocabulary range. • Sentences may be choppy, rambling, or repetitive in a way that limits fluency.

1.0 pts

1/4 Marks

• Voice may be lacking or inappropriate. • Original writing may be simplistic, vague, inappropriate, or incorrect. • Sentences may be limited in variety or may comprise awkward fragments or run-ons that produce a halting voice.

4.0 pts

Full Marks

Through a combination of logic, examples, and illustrative language, response persuasively supports its conclusions. Arguments are logically sound. Facts cited are relevant and effectively support the author’s point of view. Conclusions are clear and precise.

3.0 pts

3/4 Marks

Through a combination of logic, examples, and illustrative language, response supports its conclusions. The logic behind the argument is generally sound. Facts cited are relevant and support the author’s point of view. Conclusions are clear.

2.0 pts

1/2 Marks

Through a combination of logic, examples, and illustrative language, response provides some support of its conclusions. There is evidence of logic behind the arguments, but the logic may be suspect. Response cites facts, but the relevance of these facts is not always clear and/or they do not clearly support the author’s point of view. Conclusions are often unclear.

1.0 pts

1/4 Marks

Response provides no significant justification for its conclusions. Logic, relevant facts, and conclusions are absent, inconsistent, and/or ineffective. Conclusions are unclear.