Report for consulting management course, based on proposal which introduce someone as consultant to solve issues of mentioned company

Contents Introduction 3 Background and understanding of problem 3 Problem to be addressed 4 Project purpose 5 Project scope 6 Approach and methodology 6 Project schedule 7 Timing and cost estimates 8 Anticipated benefits and outcomes 8 Consultant credentials 10 Conclusion 10

This is the proposal of the Tech talk engagement among social media and SEO to improve the growth of the online presence of tech talk. Tech Talk is a talk show founded by Dr. Aditya Khare and Dr. ArshiaChak, which is a premium technology and knowledge engagement among the domain of information technology. Tech talk is the content publishing portal that is based on engaging the E-commerce and IT portals within the daunting engagement of growth strategy. This online tech talk portal usually requires quick and engaging operations among the ownership and identity of key observations and engaging staff. Tech talk needs to expand to the online presence of the portal, in order to improve the presence of portals. This can help tech talk to expand their presence and readers quickly with the help of various online strategies and available growth in the online world.

The topic of the proposal is Tech Talk: Creating a Social Medium Strategy. The assignment will identify the key background or understanding of the problem or topic. The scope of the project will be identified, too, along with the work plan and process of the project. The project fees and schedule of the complete project will be decided or identified in the assignment proposal. The key recommendations for tech talk would include key social media strategies and online presence that needs to be approached through various SEO strategy and social media strategy.

The market and engagement of the public have been focused on, moreover, online engagement and strategies. There is a 14% growth in the strategy of online engagement and social media growth. Social media and Search engine optimization are two most proven online strategies to expand the portal engagement and its marketing.

The electronic content publishing industry has been expanding, along with knowledge blogs. These portals have been expanding in the digital platform quickly, and it is growing year by year. In October 2016, web 2.0 websites were expanding quickly, with approximately 319 million contents been proven to be chosen among online content publishing blogs. Tech talk needs to choose one of those social media mediums to expand the marketing of their portals of technology. According to Bohon & Sumy, web 2.0 technologies and industries has a total market share of 12% among the online content-driven segments of generating business models.

The data of the social media platforms and their capability in the expansion of marketing new portals is quite confusing. According to the case study, there are only 323 tweets with 34500 impressions which are not too good for creating effective mentions and rewets. Along with this aspect, it is quite important to sustain a good amount of web design and elaborated engagement of profile, and hence this would make up the effective expectation of large databases among the informative engagement of tech talk followers. The followers of social media engagement and descriptive analytics need to develop major engagement of dynamic users, and hence SEO and other strategies too need to be considered. This is the key gap in this research topic, and hence this needs to be followed effectively through machine learning and discovering the analytics of various analytical frameworks of research methods and social media data.

The key problem to be addressed in the assignment includes the area of online content-driven industry and the dilemma of many available social media strategies among Tech talk’s social media strategy. There are too many platforms available, including Face book, Twitter, Instagram, etc., and this assignment will solve the dilemma or issue of choosing the appropriate online platforms based on key performance indicators and websites. Does tech talk need to manage the social media marketing in house, or will it be outsourced? How to grab the social media platform and harness the online platform is a difficult task and the key problem of tech talk. Tech talk has only 1500 subscribers on the Face book page, and hence it is important for them to analyze the social media platforms and their capabilities to reach out to the engagement of consumers. The problem of expanding the social media platforms, and choosing the best available social media medium to provide good portal presence among the online content presence.

Internal factors

Changing the marketing team and improving the talent management to market online

Improving the SEO engagement and expanding the portal and tech talk presence

External factors

Improving the content through the best available social media medium, investment in the feedback and review system to improve the portal of tech talk

Project scope

The project includes:

· Completion of research on various social media mediums to choose the best available SEO and strategy of portal marketing.

· Social media marketing would be done inhouse, or it will be outsourced. It is important to sustain and choose the best medium to improve portal engagement.

· To improve the long-term engagement of online content development and social media medium to be used to effective progress in subscribers.

· This project hence can help tech talk to improve online content management and the growth in digital areas.

· The project can identify the key social media platforms that would be best in choosing online content growth and an increase in the total number of subscribers rapidly.

Research approach

The research project will be conducted by the qualitative research method. Quantitative and qualitative research methods are the key approach to the collection and conducting the data analysis and its collection. For this research project mixed approach towards the collection of data and research would be best. It is because a mixed approach of research is effective in collecting the data in the quantity and quality of indebting knowledge. 

The mixed approach towards research will include the use of a questionnaire survey and interview process. The questionnaire survey will collect the data in quantity, and the interview process will help in the collection of data in the dept.

These are the primary research approach and data collection, but along with it, secondary research methods will be used too. The secondary research and data collection including the use of journals, articles and various public journals and websites

The use of primary and secondary data collection will help in collecting all the data that is required for tech talk to expand their online content engagement and review process.

The data will be collected from IT professionals and social media experts. The questionnaire survey will be given to 20 experts, and two managers of social media teams will be conducted. The choice of respondents will be made by a random sampling method. Random sampling method will help I reducing the biases among the data collection for ethical engagement. 

The total hours of work would be 260 hours. The project will get completed in 260 hours of engagement of the research team in collecting data and analyzing to come to a conclusion. The cost would be engaged to project the approach and data collection. The data collection and content sharing among the key process of company-sponsored engagement of open source websites. The cost will be estimated at $10000 USD. The project will cost this much, and 4000 dollars would be engaged for effective cost and productivity. The cost needs to be engaged through the key purpose of process and type of statistical tool and opinion mining for new insight tech talk. The holistic approach of discussion topics needs to develop a sentimental abstract and elaborate overview.

More inbound traffic

The Tech talk platform, which is in its infancy stage currently and is only five years old has been able to neglect the importance of social media and the various platforms such as Facebook, Twitter, Quora, Instagram, Pinterest, and YouTube. But the Limited nature of inbound traffic in the last 2 to 3 years has made the owners Aditya Khare and his partner realize the importance of integrating social media in their marketing strategy.

Investor attraction

One of the most prominent motives that the owners of tech talk had before initiating the change to increase the social media presence of their platform was to attract potential investors in their business.

Improved search engine ranking

By integrating the technique of Search Engine Optimisation, the Tech talk marketing strategy will be able to ensure that the platform and its published content it is listed as one of the top search results when any users across the globe on any of the platforms on which Tech talk as a presence searches for a particular keyword that has been identified by the marketing team as a keyword.

Higher conversion rates

Though the concept of conversion currently relevant for the business as they are not offering any Merchandise that can be paid for and can be purchased by the visiting user.

Better customer satisfaction

The business currently has no established communication channel, which enables its users to convey their satisfaction dissatisfaction or feedback back to the business owners.

Improved brand loyalty

Increasing brand loyalty is a long shot process, and a social media marketer needs to do a number of different things correctly in order to ensure that a majority of its customers are making a repeat purchase.

Cost-effective marketing

The choice of social media marketing will be perfect for the business as social media marketing is considered to be one of the most cost-effective ways of marketing.

Gaining market place insights

Registering on social media platforms and increasing online presence not only has benefits as from the customers perspective but also enables a business organization to conduct accurate market research by using the data that can be collected via the social media platforms in regards to the needs and preferences of the customers at the Trends and the new directions in which the market is growing

I completed a bachelor of civil engineering from the University of Tehran and working as a project manager in this field for six years. I began my MBA in September 2019 at University Canada West. One of the factors of my success is my experience in providing positive recommendations and applicable consultation with my clients. I have also applied sound consultation to different businesses in the country. My experiences help me to recognize industry trends, and I also emphasize on providing suitable recommendations based on the internal and external analysis of the companies.

The research proposal has been able to put forth detailed documentation of the steps that will be taken in order to help take the marketing decisions at 'Tech talk' that will enable it to increase its online presence and make use of integrated channels of communication in order to ensure that the visibility of its content is rand higher than its competitors. The research proposal first has been able to establish the specific problem that is being faced by the business, which is that the business has unable to neglect the importance of social media and associated marketing practices and has been able to survive for five years without an online presence. But the owners have now realized that they need to actively pursue social media marketing strategies in order to enhance the further growth of the business. The owners of the business also are on a Lookout for potential investors who have an interest in the field and can see potential in the business. One ulterior objective behind the initiation of social media marketing strategies is to identify such investors. The research proposal has been able to clearly define the scope of the project in terms of the activities that need to be completed in order to be able to inform the business owners as to what specific steps that need to be taken. A detailed schedule has been made, which has associated time durations with all the activities, and it has been estimated that the research that needs to be conducted will take not more than three months. The anticipated benefits of conducting such research have been listed in detail, and these benefits can be used as a point of reference at the end of the research and implementation of the recommendations by the owners in order to ensure that the achieved results are aligning with the stated results.

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