complete assignment

TEAM Assignment 1 – Tourism Organizations (Cases 1and 2)

Please read Case Studies individually first. Carefully read and think about the cases. Research current situation of the company / issue / trend on the Internet. Typically one hour of prep time per case. Underline key facts and write marginal notes.

Once you have read the case studies, meet in teams to discuss the following questions. Hear all reactions; amplify own thinking; highlight issues and summarize responses.

I. British Airways:

1. Important historical events for BA

a. ____________________________________ c.___________________________________________

b. ____________________________________ d. ___________________________________________

2. Interesting Strategies

a. ____________________________________ c.___________________________________________

b. ____________________________________ d. ___________________________________________

3. Some Mistakes

a. ____________________________________ c.___________________________________________

b. ____________________________________ d. ___________________________________________

Any other interesting Issues 1.________________________________________________________________________________________________2.________________________________________________________________________________________________3.________________________________________________________________________________________________4.________________________________________________________________________________________________

II. The Lonely Planet:

1. Origin

a. ____________________________________ c.___________________________________________

b. ____________________________________ d. ___________________________________________

2. Products and Services

a. ____________________________________ c.___________________________________________

b. ____________________________________ d. ___________________________________________

3. Ethical Issues

a. ____________________________________ c.___________________________________________

b. ____________________________________ d. ___________________________________________

Any other interesting Issues 1.________________________________________________________________________________________________2.________________________________________________________________________________________________3.________________________________________________________________________________________________4.________________________________________________________________________________________________