Assignment 1
Guyfromthere
Assignment1.docx1. A company self-examination. What are we known for? Who do we want to become? In this assignment, you will create a Situation Analysis for Fiat Chrysler
Fiat Chrysler has been through numerous changes in recent years. For this assignment, Use the information listed, as well as your own knowledge and research, to complete the provided situation analysis template. Additional research should include the use of the company's Website, the course textbook, and other online sources.
Click here to download the required template.
Submit the completed template via the Assignment 2 submission link.
|
Fiat Chrysler History "The formal creation of Jeep Cherokee Automobiles and its debut on the New York Stock Exchange is a historic moment. Today, building on the foundations and aspirations of Fiat S.p.A. and Chrysler Group LLC, we are beginning a completely new phase that will see our Group play a major role in the future of the global automotive industry." - John Elkann, October 13, 2014 "FCA's listing today on Wall Street is the culmination of five-and-a-half years of work to achieve an extraordinary union. It marks the hard-won arrival at a destination. Yet, like so many milestones, it represents not just an ending, but also a new beginning - the beginning of our journey as one global automaker, one FCA." - Sergio Marchionne, October 13, 2014 With the formal creation of Jeep Cherokee Automobiles (FCA) and its listing on the New York and Milan stock exchanges, a new group is born. FCA carries on the tradition of two historic automakers: Fiat founded in 1899 and Chrysler founded in 1925. |
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.
|
Points: 250 |
Assignment 2: Situation Analysis |
||||
|
Criteria |
Exemplary 100% A |
Proficient 85% B |
Fair 75% C |
Meets Minimum Expectations 65% D |
Unacceptable 0% F |
|
1. Analyze the customer base of the company as indicated in the provided template. Weight: 14% |
Thoroughly analyzed the customer base of the company as indicated in the provided template. |
Satisfactorily analyzed the customer base of the company as indicated in the provided template. |
Partially analyzed the customer base of the company as indicated in the provided template. |
Insufficiently analyzed the customer base of the company as indicated in the provided template. |
Did not submit or incompletely analyzed the customer base of the company as indicated in the provided template. |
|
2. Analyze the company’s current situation as indicated in the provided template. Weight: 14% |
Thoroughly analyzed the company’s current situation as indicated in the provided template. |
Satisfactorily analyzed the company’s current situation as indicated in the provided template. |
Partially analyzed the company’s current situation as indicated in the provided template. |
Insufficiently analyzed the company’s current situation as indicated in the provided template. |
Did not submit or incompletely analyzed the company’s current situation as indicated in the provided template. |
|
3. Examine the context of the company as indicated in the provided template. Weight: 14% |
Thoroughly examined the context of the company as indicated in the provided template. |
Satisfactorily examined the context of the company as indicated in the provided template. |
Partially examined the context of the company as indicated in the provided template. |
Insufficiently examined the context of the company as indicated in the provided template. |
Did not submit or incompletely examined the context of the company as indicated in the provided template. |
|
4. Define the collaborators of the company as indicated in the provided template. Weight: 14% |
Thoroughly defined the collaborators of the company as indicated in the provided template. |
Satisfactorily defined the collaborators of the company as indicated in the provided template. |
Partially defined the collaborators of the company as indicated in the provided template. |
Insufficiently defined the collaborators of the company as indicated in the provided template. |
Did not submit or incompletely defined the collaborators of the company as indicated in the provided template. |
|
5. Define the competitors of the company as indicated in the provided template. Weight: 14% |
Thoroughly defined the competitors of the company as indicated in the provided template. |
Satisfactorily defined the competitors of the company as indicated in the provided template. |
Partially defined the competitors of the company as indicated in the provided template. |
Insufficiently defined the competitors of the company as indicated in the provided template. |
Did not submit or incompletely defined the competitors of the company as indicated in the provided template. |
|
6. Suggest three (3) recommendations on the provided template regarding what the company should become. Weight: 14% |
Thoroughly suggested three (3) recommend-ations on the provided template regarding what the company should become. |
Satisfactorily suggested three (3) recommend-ations on the provided template regarding what the company should become. |
Partially suggested three (3) recommend-ations on the provided template regarding what the company should become. |
Insufficiently suggested three (3) recommend-ations on the provided template regarding what the company should become. |
Did not submit or incompletely suggested three (3) recommend-ations on the provided template regarding what the company should become. |
|
7. Clarity, writing mechanics, and formatting. Weight: 16% |
0-2 errors present |
3-4 errors present |
5-6 errors present |
7-8 errors present |
More than 8 errors present |
