Business Finance - Management Assignment 1 - Adapt or Die: Businesses That Failed to Innovate

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Business in the Entertainment & Media Industries (BEM)

Assignment 1 – Adapt or Die: Businesses That Failed to Innovate

Student name: <Type here>

Part I – Identify & Analyze

1. Name of the company that went out of business (Must specifically be within a sector of the entertainment and media industries)

<Type here>

2. Insert an image that represents the company.

(This can be a logo, photo of the company’s storefront, or product that the company produced)

<Insert image here>

3. What year did the company go out of business/file for bankruptcy?

<Type here>

4. How did the company generate revenue? Describe their revenue stream(s). (3-5 maximum sentences)

<Type here>

5. Using the Nexis Uni database on Full Sail’s library website, find its company dossier and take a screenshot of their last recorded Annual Revenue. (Learn how to find the company dossier by watching the “Navigating Library Resources” video in the “Read & Watch BEFORE Assignment 1” activity on FSO)

<Insert screenshot here>

6. In 250-500 maximum words, based on your research and critical analysis, explain the missteps and reason(s) why the company went out of business.

<Type here>

7. In 250-500 maximum words, based on your research and critical analysis, what lessons can be learned from the failure of this business? What do you think they could/should have done differently?

<Type here>

Part II – Research & References

Reference 1:

(Specific link to the image used in Part I, Question 2):

<Insert refence/link here>

Reference 2:

<Insert refence/link here>

Reference 3:

<Insert refence/link here>

Reference 4:

<Insert refence/link here>

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