assignment

Assignment 03

1. Define at least two types of customer(s) for Walmart and the corresponding core value proposition(s) of Walmart for those customers.

2. As an individual, prepare a Value Proposition Canvas for the multinational company selected by your group and describe the following in a few words for each of the following six sections:

Customer: (i) Pains/Fears, (ii) Gains/Wants, (iii) Job/Fears.

Company: (i) Gain creators / Benefits, (ii) Pain relievers / Features, (iii) Products/Services/Experience.