Create an E-commerce Business Project (Website or Mobile App) in Saudi Arabia

BELLEK PHOTOGRAPHY

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1. To create a new E- Commerce business, which is located in the

Kingdom of Saudi Arabia, which include the following:

a. Introduction about your business:

The idea of store is helping people to create their memories and make their

special events. The store is located in Saudi Arabia and helps people to choose

their events and make orders accordingly. This report will cover many things

like: the type of services that the store provides, the statement of the business,

vision, objective of the business. The report also covers a SWOT analysis of

the business. The functionality of the store, security and ethics. Finally, it

provides some recommendation that may help to improve the productivity of

the store as well as the security of it.

b. Product and type of service:

Actually, the store did not provide products, but it provides services. It helps

people to create their memories and thus to establish their album according

to their events. It helps the customers to decide their events because there are

many categories: family, kids, wedding, fashion and other category.

c. Business statement:

The aim of this business is “To create special moments and help people to

make happy memories with each other” the idea of the store is strange and

very interesting. So, people will enjoy making new experience and try to

order from the business. As the owner always wanted to work in the field

where she could express and show the creative flair of the work. The owner

of the store believes that capturing moments of a loving engagement session,

wedding, pregnancy, babies, and family fun which is the most incredible and

lifelong memories that the customer can own and enjoy.

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d. Business vision:

“Create happy memories”

e. Business objective.

The main goals are to satisfy the clients by making their special moments

perfect with some photography. The wish of the owner for all clients is that

they will look back at those moments in awe and with love, for that moments

in time truly captured the essence of who they were, what the moment was

all about, and show how lucky the photographer is to be part from this

moment. So, the service will be very emotional and help the client to choose

their events accordingly. The manager of the store aims to find individual

approach and emotional way to work with each client as every person is

unique in their own way.

2. To explain your business E-commerce process.

The first step is deciding the studio and the tools that will help to create the

store. There must be more than one to help to improve the productivity. The

client must book an appointment before the event with plenty time. The client

also must decide whether they want to take their moment on the studio or

want to take it at special place. If they choose to take it in special place, there

will be extra charging of traveling and hotel staying. The whole idea of the

store is to book a reservation and check whether the time is available or not.

The client can also choose the amount of time they need it in order to make

the photo session. They also required to choose from the category their events

in order to help the photography to decide the tools.

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3. To apply a SWOT analysis to your business.

- Strength: the idea of the store is strong and unique. People will like to

try new experiences and create their moments. This store will be the

first store which located in Saudi Arabia. The idea is creative because

there is category and time of session and reservation.

- Weakness: the store located in Saudi Arabia and the people are very

conservative. They might not accept to be capture by stranger. Most

people used smart phones to capture their moments. And there is a lot

of familiar way to reserve photography rather than booking it online.

- Opportunities: the store might help people to create very special

moment and become a trendy way to make the event look luxuries. The

new idea of the store might be very inspired people to create an event

and book an appointment in order to capture their moments.

- Threats: the developer of the store need security and very confidential

employees. He needs to store the picture on secure area. After

processing them and delivering the picture need to be deleted from

their data. In case if anything wrong take place, the store will be illegal

and may be questioned.

4. Building the e-commerce website.

a. How it will look likes in terms of design and format (draft).

The store establishing by using: wix.com. it is a creative website that help

people to start their own business.

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here is some of screen-shoot of the store:

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5. Student is required to explain its E-commerce system

functionality, such as:

a. The product menu will show all the product we have in stock.

b. The contact button will have all the company contact details,

social media links, Facebook, Instagram, etc.

The store has clear menu where client can choose from. There are a lot of

options that help the client to make decisions. After selecting a category, its

will be on the chart. Then the client must provide payments method in order

to book the session.

There are many ways to contact with the developer or the photographers.

There is the direct way via e-mail. And the social media accounts which

represent on the footer of the store such as: Facebook, twitter, Path, and

Instagram accounts.

Client can simply pick up a photo he likes. And ask the photographer to create

something which close enough. He has to decide the amount of time that he

needs in order to meet the goals. The photographers accept to travel if the

clients are picking a good and available time. There will be extra charge

though.

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6. System design (Picture attachment).

7. Determine the suitable software and hardware needed with an explanation on why it’s needed.

There are a lot of required software and hardware, but the most important is

that they work together in order to manage the complete process of the

store. So, the developer of the store must be aware that there are different

kind of customer and they need to manage the store all at once! With

different kind of devices. So, improving the online store hardware and

software is an important step.

a. What type of functionality needed in your website, such as CRM?

The user of the website must be able to do the following task according to

their authorization, for example:

The admin needs to:

Be accessed to authorize area and manage or control the users of the online

store. He must be able to update the products according to stocks. Also, he

must be able to access to employee profile and control their movement.

Also, the manager must be able to change the status of the order or maintain

it accordingly.

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For the customer:

• Login.

• Browse the products.

• Select the products.

• Review the details of the products.

• Add to the chart.

• Add to the Wishlist.

• Add personal information.

• Provide payment method.

• Cancel the order.

• Return the order.

• Feedback and rate the order.

• Track the order.

- Employees:

• Login.

• Select orders.

• Deliver the orders.

• Answer the question of the customer.

• Reach the contact information of the customer.

• Update the website after delivering the order.

- Visitor:

• View the store.

• View the products and its details.

• View the policy and information of the store.

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b. What type of hardware needed? Do you need a server, or it will be in the cloud?

The hardware tools must be suitable for every kind of devices. The owner of

the store should provide server to hold the data of the store and provided by

suitable connection via TCP/IP protocols. The developer also needs protected

device to hold the data and information of the store. Also, HTML, domain,

and IP address is required. To sum up, server, database storage, domain name

and IP address, connection via certain protocols, platforms and browsers are

very important tools to help to implement the online store.

8. Identifying security issues as well as how to avoid it. a. What type of security? To whom or to what? b. Potential threats to your website?

An online store is an important part of e-commerce. It has to be protected

from attackers, phishing, malware, and other threats. There are many types of

security: mobile security, data security, network security, access security and

others. All these types must help the user safely access to the online store.

There are potential threats in the website like losing the data, manipulated the

data of identity theft. The developer must be aware of these threats and help

the customer to access to the store without being attack by them. Some of the

threats like phishing send spam messages to the customer and when he

responds they steal his data and access information.

c. Recommendation.

- End the process in case if any strange things occur in between. - Never give the authorization to access to the customer profile to

anyone.

- Improve tools to insure the payment process like: CCV, Code sent to the customers, or certain activity like “I am not Robot”.

- Cypher credit card numbers or part of it.

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9. Categorize marketing and advertising strategy and method.

Marketing for the online store consider one of the most important factors

that help to improve the store productivity. There are many strategies that

help to improve the store like the following:

1. Demographic.

Understanding the customer characteristics like: Gender, age, education,

interest and other part which help to customize the promotion for the

customer.

2. Marketing method.

Understand the customer need and create direct marketing accordingly.

3. Social media.

This is very important factors that help to improve the online store and thus

make direct contact with customers like: Instagram, Facebook, Twitter and

other.

4. Local marketing.

Making events in specific and local area to target small amount of people.

For example, in School, University, Wedding and other places where people

may become interesting on making new memories with each other.

5. Multichannel marketing.

By using multichannel instead of one. For example: Tv, promotion, podcast

and another channel.

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10. Describe what are the ethics and laws within your E-commerce Website.

The developer of the store needs to understand that the most important part

of any business is the customer. So, in order to gain their pleasure, the

developer need to be honest and provide high quality products. For the Bellek

photography, the developer needs to be specific and honest, he needs to be on

time and with affordable budget. Also, the developer must commit to the

policy of the online store and help the customer to understand it perfectly. He

also must be able to be available 7/24.

11. Conclude your report.

In this paper, there are many points that help to make a clear understanding

of the online store and its requirements. The system design of the store is built

to help the customer to understand their options and book their services. The

online store help people to make their own memories. This paper discusses

the functional requirement and the importance of marketing and social media

specially to help to spread the online store. Moreover, the ethics and the law

within the business has been discussed. the developer needs to be specific and

honest; he needs to be on time and with affordable budget. Also, the

developer must commit to the policy of the online store and help the customer

to understand it perfectly. All of these points are mentioned in detail to help

the developer to improve the store and help the customer to manage it and

book their services accordingly.

References:

Cranor, Lorrie F. 2002. Web Privacy with P3P. Cambridge: O'Reilly &

Associates.