project

Dear Colleagues,

Greetings!

Kindly find the format for E-marketing-ECOM-301 Assignments.

Please find internal grades, Schedule and Instructions:

Internal Grades distribution and Schedule:

Allotment	Mode of Assignment	Points	Submission (End of week – Saturday mid night)
Week -4	Project Draft	5	Week-9
Week -4	Project	10	Week-13
Week -4	Presentation using PPT	5	Week 14
Week 1	Discussion and Participation (Recommend the use of the blackboard tools.)	5	Week 14
Total                                                                           25

Assignment Workload:

· This assignment is an individual assignment means it cannot be given in a group or teams.  

· The word count for this assignment must be between 2200 to 2700 words.

Assignment regulation:

· All students are encouraged to use their own words.

· Student is allowed to cite 10% from the word limit (2200-word limit means 220 words can be cited).

· Assignment to be submitted within the due dates given by the course instructor.

· A mark of zero will be given for any submission that includes copying from other resource without referencing it.

Project work

Week-4

Purpose

To assess your understanding for E- Marketing / Digital Marketing in an organization of your choice.

Action Items:

Choose any business organization of your interest and analyze it accordingly.

Attempt all Questions related to your organization. (Note: Questions should be in the serial order with references wherever is required. Also, during presentations 12 slides should be prepared covering all the point in order).

1. Prepare a market plan to launch a new product or Services for your business in the market.

2. Analyze tools and technologies to support the business.

3. What strategies are to be implemented in the market Plan to tackle competition.

4. Project your business by using the following:

A. Situational Analysis (SA)

a) SWOT analysis

b) Industry Analysis

c) Projections on market demand.

B. Market and Cost Analysis (MA)

a) Segmentation analysis and strategy.

b) Positioning in the marketplace.

c) Procurement of goods and Services

d) Major customer acquisition techniques, online advertising, ad serving and targeting

C. Market tools and Application( MA )

a) Core Marketing Concepts and define value chain

b) Use of Branding and video marketing

c) E mail Marketing and Social Media Marketing

d) Available tools of E Commerce

D. Web-enabled Supply Chains (WEB)

a) SEO and Search engine marketing

b) Use of Web application for the outsourcing of logistics services

c) Cloud computing and Customer Relationship Management

5. What scope and limitations of electronic media (e marketing as well as digital marketing) your Business will possess in the world of marketing business.

1. Each student will have one Project.

2. Project will be based on the implementation of the Tools and technologies in real world.

3. Project will require summarizing, demonstrating, and the use and potential values of E- Marketing / Digital Market for an organization.

4. The Project has to be completed individually by each student.

5. Presentation will be conducted during the WEEK-13 so that students get time to complete their project work and present in front of all the students in the class.

6. Students can also make market plan to launch a new product or Services for any particular business in the market from KSA.

Submission Instructions

· Post your response in the Discussion Board as per your professor's instructions.

Grading Criteria

0 - 10 points