E-commerce

· Prepare 2-page (max) summary memo that addresses one of these emerging questions:

· CPG v. Durable Goods?

· What product fromats can be appropriate?

· Delivery opportunities?

Be specific to a product or service opportunity that is (or can be) marketed.

· Keep the 8-Trends in mind!!

You will follow the 6Cs format including company, consumers, competitors, category, customers and critical partners.

· Provide references in the appropriate format.

6Cs

1. Completeness

2. Concreteness

3. Consideration (and/or Courtesy)

4. Clarity

5. Conciseness

6. Correctness

            + Objectivity