Social Media & Web Analytics

Go to the https://www.icrc.org/ website and social media presence and answer the following questions.

Assessment - wordcount: 2500 words

· Social media value creation model

· Define the social media value metrics

· Apply the eight layers of social media analytics

· Define and establish the social media network strategies

· Under your report, analyze the Predictive vs. descriptive text analytics

· Define your sources of location data

· Infers the decision-making process with the location analytics

· Expose the hyperlink of the Network analytics tools used as a base of your report

Formalities:

· Cover, Table of Contents, References, and Appendix are excluded from the total word count.

· Font: Tahoma 12,5 pts.

· Text alignment: Justified.

· Group of 2 people

· The in-text References and the Bibliography must be in Harvard’s citation style.

· Weighing: Assessment I: 40%, Assessment II 60%