Marketing Plan

1. Please make sure to write 8 well written sentences per question, need one apa citation

a) Jamie Foxx just inked a big deal with Sony.  Please write about what you took away from this article.

b) Tony Vinciquerra CEO and Chairman of the Board for Sony spoke at L'Attitude for Latinx.  Please discuss your take away.

c) Front cover: It's Bunny's World Now: The Puerto Rican reggaetonero has come to dominate global pop on his on terms...authored by Carina del Valle Schorske.  Your viewpoints.

2. S.W.O.T Analysis

When doing a S.W.O.T. Analysis, remember to do it from a customer's perspective.

Also, keep in mind that Strengths and Weaknesses are controllable and Opportunities and Threats are uncontrollable. In addition, people do not like to read paragraphs. You need to use the bullet/support format. It is easier to read. And finally, the more detail and specifics, it allows us to create that competitive advantage.

3. SMART Objectives

When creating your S.M.A.R.T. Objectives, it appears that there will be 2 basic ones generated - one for awareness and the other for sales. Hence, it would read something like:

(1) Increase awareness by X%, within your identified group of people (target market), within the following area, within the next 12 months.

This entire objective is S.M.A.R.T (Specific, Measurable, Attainable, Realistic and Timely). And then,

(2) Increase sales by X% , within your identified group of people, within the following area, within the next 12 months.

If done correctly, the S.M.A.R.T. Objectives allows us to maintain our focus , while assist in being able to evaluate our marketing performance. These objectives will become the critical steps in creating our tactics.

In Marketing we must continually think strategic, tactical and operational. This will assure that our actions lead to results that are beneficial for all involved.

4. Gantt Chart

It is basically a visual representation of your  media strategy/promotion plan . Please make sure to review the posted Marketing Plan to get a better picture of it. The tasks of your promotional plan are on one axis and the  12 months  are on the other. Then you create a color bar of the months of which you will be doing the given promotional task(s). Then you create an additional column on the far right side that is for the total dollar amount to accomplish the given task. You will then total all of the amounts on the far right side bottom. This is the overall total to accomplish your promotional strategy. So, in looking at the Gantt Chart, you will have your 2 SMART Objectives on the top left had side, then 14 columns across the top (task, January, February, March, April, May, June, July, August, September, October, November, December, $ Total) Then on the down access the number of tasks needed in your Promotional Campaign to accomplish your identified SMART Objectives (One for awareness and the other one for sales).