assignment

Answer the following questions in your write up:

A) How specifically do the distinctive features of Zara's business model affect its operating expenses?

B) Conduct an external environment analysis (PESTEL: Political, Environmental, Sociocultural, Technological, Economic and Legal) for Zara and what would be your conclusion?

C) Conduct Porter's five forces analysis for Zara using the information in the case ( i.e. Rivalry among competitors, Threat of new entrants, Threat of substitutes, Bargaining power of buyers, Bargaining power of suppliers). What did you conclude after the five forces analysis?

D) Why might Zara fail? How sustainable would you think are its competitive advantages are relative to its other competitors in the apparel industry?

E) Watch the video on Burberry at https://www.youtube.com/watch?v=TFDiPm4VaW0&t=48s .

Based on the information on business level strategies from the video and information based on the case facts from the Zara case study, compare and contrast between Zara and Burberry. Write your analysis briefly.