ASSIGNMENT

1. Why is it important to include the financial ratios (liquidity, efficiency, etc) in a business plan? What insights can be gained? Which ratios will you include in your project? (300 words) Note: Minimum 2 references

2. Why it is important to study the internal resources, capabilities and activities of firms? What insights can be gained? (400 words) Note: Minimum 2 - 3 references

3. Why is it important to include the projected financial statements (income statement, balance sheet, statement of cashflows) in a business plan? What insights can be gained? (300 words)

Note: Minimum 2 references