Business & Finance Customer Personas Assignment

	Your Business	Competitor 1	Competitor 2	Competitor 3	Competitor 4
Company Name	Nike	Adidas	Puma	Under Armour	New Balance
URL	https://www.nike.com/	https://www.adidas.com/us	https://us.puma.com/us/en?srsltid=AfmBOopMrNj9pWq2zQMCj7ck-KZhV6PivuTk_dNeoZ7eWFiBAdalKNQk	https://www.underarmour.com/en-us/	https://www.newbalance.com/

KW1: best running shoes	KW1: fitness clothing trends
KW2: workout clothes men	KW2: athletic wear for beginners
KW3: gym outfit ideas	KW3: comfortable sneakers
KW4: how to choose running shoes	KW4: training shoes guide
KW5: best sportswear brands	KW5: running gear essentials

KW1: Nike vs Adidas shoes	KW1: Nike price range
KW2: best Nike running shoes	KW2: Nike shoes for gym
KW3: Nike shoes review	KW3: best Nike sneakers 2025
KW4: Nike air max review	KW4: Nike product comparison
KW5: Nike workout clothes review	KW5: are Nike shoes worth it

KW1: buy Nike shoes online	KW1: order Nike running shoes
KW2: Nike discount code	KW2: Nike checkout
KW3: Nike sale sneakers	KW3: Nike deals today
KW4: Nike free shipping	KW4: cheap Nike shoes
KW5: Nike shoes near me	KW5: Nike store location

Top of the Funnel

Middle of the Funnel

Bottom of the Funnel

1–4 weeks

Traffic Sources

YouTube

Nike homepage

Blog / inspiration pages

Product category pages

Product detail pages

Product checkout page

Cart page

Assignment 1: Digital Ecosystem Outline

Inspire fitness lifestyle

Educational content (guides, tips)

Brand storytelling (Just Do It mindset)

Highlight product benefits

Reviews & ratings

Performance + quality focus

Urgency (limited time offers)

Discounts / promotions

Free shipping / easy returns

Strong CTA: “Buy Now”

SEO (Google Search)

YouTube

Display Ads

Paid Search

(Google Ads)

YouTube reviews

Facebook /

Instagram Ads

Direct traffic

Branded search

(Google)

Email promotions