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ASSIGNEMENTMIDTERM_cf4e2fff5894f4bf8942cf7371e779ae.docx

PREAMBLE

We are just starting with the Research Project consisting in developing an intended full communication strategy for a new start-up company working in the field advanced technologies

· Nuclear Fusion,

· Hybrid Reactors,

· Quantum Computing,

· Big Data and AI applications) and Research & Development.

The company (FUS_ALIANZ® Science, Engineering & Consulting) develops also its own engineering and R&D projects.

Examples are : (1) - Reinforced Machine Learning algorithms for control in highly complex plants (Tritium, ITER), (2) - Quality Assured manufacturing of new fusion reactor functional materials (Pb-17.7(2)Li, 6Li-7Li, 6Li-ceramics,.)

And provides Consultancy Services to other companies (clients) in the form of support to Call for Public (Regional, National or EU Call for tenders and Bids).

In this Mid-Term assignment, we should start :

· explore,

· discuss, discriminate (identify)

· and establish

the key starting aspects of the FULL DIGITAL COMMUNICATION STRATEGY trying to be as much as possible innovative.

QUESTION NUMBER 1

· What would be the target of digital reputation we pursue for the company ?? … The maximum…

· Try to describe your own approach to target this maximum digital reputation.. in practical terms !!

QUESTION NUMBER 2

· Please select your communication tools from the list hereafter:

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..from the reputation viewpoint.

· The choice of the channel tool determines the reputation and should be considered or NOT when targeting the level of reputation. Please argue !

QUESTION NUMBER 3

· Try to improve visual communication aspects in the first page pf http://www.modularweb.com.es/muestras/fus/

· Edit an email box consistently with previous page by using MailChimp (download if needed).

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